Section II 
DR. HOFFMANN: I believe that we should do better education. 1 do not 
think that including whether it is plus or minus 3 mg or 5 mg helps the 
public. The public has to be much better informed. 
DR. FREEMAN: It appears from what I have heard here on the question of 
does the FTC protocol provide information useful to consumers in making 
decisions about their health, that the answer seems to be not sufficiently so, 
and we have had an interesting discussion and debate here this morning 
concerning various aspects of that decision. 
Things that stand out in my mind are what do the numbers mean to 
the public? Dr. Cohen has been eloquent in raising that issue. What is the 
value of projecting a range per type of cigarette to the public? What is the 
value of any kind of color coding to the public? What would be the value 
of presenting a graph to the public so a person could see by graph form what 
the differences in cigarettes are? We also have heard this morning, unknown 
to me before, that approximately 40 percent of cigarettes are not looked at 
by the Federal Trade Commission because they are not advertised. 
MR. PEELER: They are looked at, and they are tested. The results are 
reported, but unless the manufacturer either voluntarily puts that 
information on the label or unless they advertise, those numbers aren't 
necessarily communicated directly to consumers. 
DR. EREEMAN: Thank you for that correction. The bottom line is the public 
does not know those numbers. 
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