Section III 
advertisements. These constituents should be classified by toxic 
effects. 
111. In considering the third question, the committee reached the following 
conclusions: 
A. Information from the testing system is useless to smokers unless 
they have ready access to it. The information from the testing system 
should be made available to all smokers, including those who smoke 
generic brands and other brands not widely advertised. 
B. Brand names and brand classifications such as "light" and 
"ultralight" represent health claims and should be regulated and 
accompanied, in fair balance, with an appropriate disclaimer. 
C. The available data suggest that smokers misunderstand the FTC test 
data. This underscores the need for an extensive public education 
effort. 
1 would like to underscore two major points: First, the health benefits 
of switching to low-tar and -nicotine cigarettes are minimal compared to 
quitting entirely, and finally, in effect, how you smoke is much more 
important than what you smoke. 
We have deliberated for 2 days. We believe these findings are very 
important to the health of the American public. We are dealing with a 
product that is lethal, that needs to be controlled, and we believe that 
these recommendations will lead to some control. 1 would open it up 
for questions to my colleagues or to myself. 
PARTICIPANT: Dr. Freeman, what do you expect to be the next step in the 
educational process for consumers? 
DR. FREEMAN: The findings from the deliberations of this committee will 
be reported to the Director of the National Cancer Institute, who will then 
formulate a report that will be passed on with the help of the President's 
Cancer Panel to the appropriate agencies and the Congress. 
PARTICIPANT: That is a lot of reporting. Can you predict what might 
happen next? 
DR. FREEMAN: I do not think we can predict what is going to happen in the 
future, but our hope is that since the FTC methodology has been in effect 
from 1967 and was based on findings that relate to 1936, and since in the 
last 25 years there has been a considerable change in our knowledge through 
research, as well as in the type of cigarettes that are being smoked, we now 
believe that these changes are very essential and should be put into effect 
very soon. 
No one can predict because we are dealing with the FTC, possibly 
other agencies of the Government, and the Congress, and no one on this 
committee can predict how rapidly these changes may take place, but we 
believe they are very important. 
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