MARKETING 
I69 
(2) The appearance of the package counts for much 
m making satisfactory sales. Is it neat, rather than 
clumsy? Is it bright in color instead of dull and dingy? 
Does it add to the attractiveness of the vegetables, mak- 
ing the display more pleasing? 
FIG. 45. POPULAR PACKAGES 
a, Well-braced f -bushel basket; b, 2 or 4-quart basket, one of the best retail 
packages; c, half -bushel basket with cover. 
(3) Is the package a satisfactory carrier? Do the 
vegetables reach the market in first-class condition? The 
package must be adapted to different seasons of the year; 
i. e., in summer it must provide proper ventilation, in 
winter thorough insulation against cold, but at all times 
it must furnish the best possible protection against 
FIG. 46. POPULAR PACKAGES 
a. Half-bushel picking basket; b, bushel picking basket, also used in some section* 
{or marketing; c, bushel basket with cover for shipping. 
