MARKETING 
1 77 
Circulars and postal cards tastefully worded and illus- 
trated can sometimes be used to advantage. Newspaper 
advertisements are valued by some gardeners who sell 
at retail. A Minnesota grower who supplies consumers 
carries a newspaper advertisement for six months of the 
year, changing it in every issue. The market wagon 
or the truck should be neatly lettered. Gate bulletins 
are useful when vegetables are for sale at the farm. 
230. Market wagons. — The size of the market wagon 
will be determined by the number of horses to be used, 
FIG. 52. BASKETS OF VEGETABLES READY FOR EXPRESS 
SHIPMENTS 
character of the road, method of selling and volume of 
produce to be handled. The carrying capacity of a one- 
horse wagon should seldom be less than 1.500 pounds, 
and on hard, level, smooth roads, it should be from 2,000 
to 3,000 pounds, especially if the vegetables are to be 
shipped or sold at wholesale. Wagons for two and three 
horses are made to carry from 1^4 to about 8 tons, a 
three-ton wagon perhaps being the most popular size. 
A large and satisfactory wagon recently built by a Bos- 
