MARKETING 
183 
consumer, because the gross receipts will be larger than 
when selling at wholesale. The most common methods 
are to sell from house to house or in a city retail market. 
When either of these plans is used, it is mainly a ques- 
tion whether the time of man and team when thus en- 
gaged are worth more than when employed at home in 
giving the crops better care or in cultivating a larger 
area. It is doubtless true that many gardeners minimize 
FIG. 57. MOTOR BOAT USED BY A LONG ISLAND 
MARKET GARDENER 
profits by spending too much time seeking buyers of 
small lots. 
When selling from house to house it is imperative that 
the goods be first-class in every particular, and thus make 
it possible to build up a regular trade. To retain cus- 
tomers it is also important to make trips every week 
throughout the year. It may be necessary to go daily in 
the summer and from one to three times a week at other 
seasons. Since consumers must not be disappointed, 
