MARKETING 
185 
for certain vegetables, and not more than three to five 
vegetables may be included in subsequent shipments. 
The aim, however, is to supply city consumers with an 
assortment of vegetables just as good, clean and fresh 
as country people enjoy. Early in the spring the ham- 
pers are packed with lettuce, radishes, spinach, rhubarb 
and root crops held over winter. Later, many other 
vegetables are available, and a full and varied assortment 
is furnished as the season advances. The hampers are 
loaded on express trains in the morning and reach the 
city home in time for dinner. The uniform price the 
year round is $1.50 a hamper delivered. 
235. Selling to retailer. — There are four methods of 
supplying retailers. (1) To sell to stores or marketmen ; 
( 2 ) to ship to city retailers; (3) to sell in a wholesale 
market and (4) to sell at the farm. By selling to retail- 
ers it is possible to operate on a large scale, because 
there is more time for production and more vegetables 
can be marketed in the time available. The cost of mar- 
keting is much less than when retailing, and the grower 
can afford to sell for less money. 
When driving to local markets it is important to go 
every day, if possible, and to establish a regular trade 
with the most extensive retailers. It is also imperative 
to reach the market early in the morning, in order that 
the retailers will have ample time to make deliveries for 
the noon meal. A good wholesale market is the most 
satisfactory means of supplying retailers, whether mer- 
chants or hucksters. 
When living too far from the market to drive, a satis- 
factory shipping business is often built up. Specializing 
is most profitable when this is attempted. That is, grow 
one or a few crops of the highest quality and send them 
to market in such attractive and perfect condition that 
dealers will consider them indispensable. 
