THE GARDENERS' CHRONICLE OF AMERICA 97 
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Quality and Reputation 
ALL of the seeds, plants and bulbs that you purchase 
are bought on the reputation of the seller. Even the 
most thoroughly trained seedsman or horticulturist 
is unable to give a satisfactory opinion without exhaustive 
tests, and with this fact in mind it is always desirable to 
first investigate the reputation of your seedsman. The 
business of Peter Henderson & Co. was established in 
I 847 and has been built to its present proportions by the 
most careful attention to quality. 
The second and third generations of Hendersons are in 
charge today and there is something more than just a 
plain business relationship existing between themselves, 
their employees and their customers. When you buy 
Henderson's seeds you buy 69 years of experience; you 
buy the prestige and reputation of years of successful seed 
raising and selling; you buy seeds that have behind them 
the sentiment brought out by many years of careful, con- 
scientious attention to our customers and their wants. 
The very smallest part of the cost is represented by the 
seeds, and it is by far the most important. Try the Hen- 
derson way this year and see if there isn't a difference. 
Our catalogue, "Everything for the Garden,'' 206 
pages, I 6 color plates and 1 ,000 illustrations. The hand- 
somest we have ever issued, sent without charge if 
you will mention The Gardeners' Chronicle. 
Peter Henderson & Co. 
35 and 37 Cortlandt Street, New York 
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