230 
F O R K S T 
A XI) S T R K A :\I 
May, 1919 
UOiX3(3iie3tXXitXXXXK3aX3if^ 
IMPORTED HOSffiRY 
For Golf, Tennis and Sport Wear 
iN ATTRACTIVE DESIGNS FOR 
MEN AND WOMEN 
1 A Finest Scotch Wool Sooks in WhUe, 
IIU* IV Kavy, Beathers, Black, Oiay, Brovn. 
Green, Khaki, White with colored clocks, 1 CA 
& large assortment of fancy pau^ms, a pair 
ISIa 1 Men’8 Finest Scotch Wool Golf Stock- 
ings, in Green, Gray, BroT<rn and 
Ueather, either plain or fancy turnover tops, 
with or without feet (with instep strap), O CA i 
a pair 0»D\i 
OA Women’s FinestScotch Wool Stockings, 
IIU* £t\M in White. White with colored clocks, A 
Oxford, Green, Heather and 'While ribbed O AA W 
9 Cotton with colored clocks, a pair ..... v«UV w 
Complete line Golf, Tennis and Sport eqoipment* Q 
Mailorders given prompt attention. Sent' ^ 
IK prepaid, insured anywhere in U. S. A« ^ 
s Stewart Sporting Sales Co. 
Q 425 FIFTH AVE.,(at 38th St,) N.Y. I 
GO CAMPING! 
You haven’t forgotten 
how. Prepare for recon- 
struction by reconstruct- 
ing yourself. But be sure 
of your equipment. We 
make tents, camp furni- 
ture and camp equipment 
that are right. Send for 
our catalog 619. It’s free. 
GEO-B-CARfErflER R 6o 
619 N. Wells Street 
Chicago, 111* 
'"fTshing 
HUNTING 
SPORTING 
Outfits 
^ Boy Scouts-Army-Navy Goods 
We can help you with augResllons of things you 
will need for your comfort and conyenlence— a 
whole book full of ’em — just off the press — our 
new catalog No. 1C. Write for it Today — It’s FREE. 
I>;west Prices. Money-Back Guarantee. 
37 West 125th St.. New York City 
THE SPORTSMAN BUYER 
WHAT HE EXPECTS FROM THE MAN WHO SELLS HIM 
HIS EQUIPMENT FOR THE WOODS AND STREAMS 
• By EDWARD RUSSELL WILBUR 
A WELL KNOWN Banker in the 
city of New York is an ardent 
fisherman; every hour that he can 
spare from his busy life finds him on 
some one of his favorite streams, or 
with heavier tackle in search of the 
game fishes of the sea. 
With him it is not all of fishing, to 
fish. His evenings he spends arrang- 
ing and inspecting his splendid collec- 
tion of trout and salmon flies and in 
the varnishing and care of his many 
rods and reels. 
A friend, as enthusiastic and a fre- 
quent companion on most of his outings, 
came to him one day in mid-winter, 
when fishing was but an anticipation, 
and said. “Ned, I’ve made a find, I’ve 
found a man who can sell fishing tackle 
and throw in a fishing trip with every 
rod he sells.” So the banker and his 
friend forswore the matinee and the 
club room for the fishing tackle depart- 
ment of a well known sporting-goods 
store, where a salesman sells, entertains 
and instructs them, and satisfies that 
longing for the stream and sea during 
the months of close season. 
Did you ever happen to meet such a 
man? Have you ever visited a store 
where the very air stirred with a shift- 
ing April breeze; where you could be- 
lieve the singing reel carried a line 
with a nice trout on the fly? 
Did you ever see a salesman lay out 
a line on the marble floor as if it were 
a dark pool, where a break and a flash 
of gold and silver brought back many 
happy days? 
There are such, and yet again there 
are cold spaces of shelves and shining 
cases where the flies are feathers and 
the rods are wood and glue, and the 
salesman who looks on only an auto- 
maton who parades his wares simply 
as merchandise and his services as con- 
descension. 
A darky once convicted of murder was 
on his way to be executed; as he entered 
the death chamber, his eyes fell on the 
gruesome chair and the silent execu- 
tioner in the dim light. Turning to the 
attendant preacher he said, “You all 
sho’ am going to teach this nigger a les- 
son.” 
Many a sad lesson has been taught 
the prospective buyer who puts himself 
in the hands of a salesman who thinks 
success lies along the lines of a “hold up,” 
so far as possible, when an amateur comes 
along. “Yes, sir! I know just what you 
want,” he says and then he gives you a 
rod for this, and a rod for that, and a 
spare rod if both the others break down, 
about six dozen flies, they are so pretty in 
assorted colors, a bait pail, and a creel 
holding about 20 lbs., and another small 
one, nice for lunch and a few fish. “Bet- 
ter take along a couple of worm boxes, 
and a hatchet to kill w’orms and clear 
away the brush.” and so he rambles on. 
“How long will you be away? About 
three days, that’s fine, a rod for each 
day and can’t I sell you a trunk for your 
reels and fishhooks!” My, but that 
salesman sure did teach him a lesson. 
Forest and Stream believes it to be 
well within the province of a sports- 
men’s publication to better conditions in 
every way possible for sportsmen, and 
this angle of service and salesmanship 
is one that can be remedied. 
A FIRST class sporting-goods store 
has always stood in a community 
as a link between the outdoors and 
the busy man; he expects atmosphere, 
not the air of the sordid department 
store and its bargain sales. He feels 
it desecration to bargain sale his be- 
loved rods and tackle. 
He expects the store to stand as a 
sort of temple to the shrine of Nimrod 
and Isaac Walton, where the blazed 
trail of the pioneers crosses the busy 
boulevard, and where in a professional 
capacity the sporting goods salesman, 
acts as a confessor and friend. 
With this issue of Forest and Stream 
comes the opening of the brook trout 
season. All over the land there will be 
a going over of tackle and a replenish- 
ing or the purchasing of a complete out- 
fit. The man selling fishing tackle will 
have much to do toward making your 
initial outing a success. 
You will enjoy going over with him 
the finer points of a new rod, one that, 
light of weight, will carry out the line 
and lay the flies deftly under the bank 
where a nice trout is waiting. 
You will take up the question of flies 
with him, not for an assortment of col- 
ors but in relation to the particular 
merits of the wet and dry flies. Every 
time that salesman unwinds the line on 
the reel he shows you, it sings of the 
blue sky, the pussy-willows and the 
blood-root blossoms. 
Forest and Stream has in course of 
preparation a booklet for free distribu- 
tion among sporting goods salesmen, “The 
A B C of Sporting Goods Salesmanship.” 
America’s leading sporting goods retail- 
ers and their expert salesmen have writ- 
ten what the buyer has a right to e.x- 
pect, and Forest and Stream believes 
this little help will go far toward bring- 
ing the salesman and the sportsman into 
closer contact w'ith one another. 
T he service the sportsman has a 
right to expect, must be expert 
service. He has a right to expect 
correct answers as to how to make ef- 
fective leader knots; how to fasten the 
line; how to splice and in a measure re- 
pair a broken rod. 
He expects to get an enthusiastic re- 
sponse to his appreciation of the rod 
he is handling, a cold unsmiling sales- 
man would kill the music in a rippling 
stream, and make a little 2 oz. rod feel 
(continued on page 234) 
