October, 1919 
FOREST AND S T R E A M 
549 
I UCKY STRIKE— it’s toasted. 
j Our advertising gives you 
a definite fact about Lucky 
Strike — a reason for buying this 
cigarette. Surely you like reasons. 
Toasting Burley tobacco gives 
it a delicious flavor. You get this 
flavor only in Lucky Strike. And 
there you are! 
— which means that if you don’t like LUCKY STRIKE 
Cigarettes you can get your money back from the dealer. 
