The iiard-hitting Winchester pat- 
tern is evenly distributed. A a 
game gets through, and no game 
is mutHucd. 
Repeater 
A patchy pattern often means 
a miss, many times a cripple, and 
sometimes badly mutilated game. 
A- 
I pr»dcr 
GAME -GETTERS 
T he stead}- game-getting quali- 
ties of Winchester Loaded 
Shells have made them the fa- 
vorite shells of experienced shooters. 
Under all weather conditions they 
play true to form, shooting a strong, 
even spread of shot. Ti;e Winchester 
waterproofing process prevents them 
from swelling from dampness ; special 
lubrication of the paper fibres pre- 
vents brittleness and splitting in dry 
>veather. 
The secret of the famous Winches- 
ter game-getting, even spread shot pat- 
tern is in the control of the gas blast 
from the exploding powder. This in 
turn depends upon. the wadding in the 
shell. 
The Winchester gas 
control system 
The Winchester system of wadding 
and loading is 
the result of re- 
peated experi- 
ments to deter- 
mine the most 
effective control 
The base wads of Winchester Shells are 
constructed to give what is known as pro- 
gressive combustion to the powder charge. 
The ignition spreads to the sides, in all 
directions, as well as forward. 
Under the heat and pressure of this rapid 
combustion, the tough, springy driving wad 
expands and fills the bore snugly, com- 
pletely sealing in the gas behind. In being 
driven through the bore this wad offers 
just enough resistance to tlie gas blast to 
insure complete combustion of every grain 
of powder, so that the full energy of the 
whole powder charge is developed at the 
muzzle. Thus none of the shot charge 
leaves the gun until it is being driven by 
the maximum energy and velocity possible 
from the load. 
At the muzzle, the expanded, snug fitting 
driving wad is slightly checked by the 
muzzle choke or constriction, while the 
shot cluster and travels on unbroken by 
gas blast or wadding, making the hard- 
hitting uniform pattern for which Win- 
chester Shells are world famous. 
of the gas blast. 
The JVinchester system of wadding. The wadding expands evenly, sealing in the 
gas blast all the way to the muscle, where the wadding is checked by the "choke” 
or constriction. The shot cluster travels on ahead unbroken. Actual test target 
yeo pellets out of 4yi or of the shot charge fi'A os. to YVi chilled) inside a 
SO-inch circle at 40 yards. 
wmemsTM 
World Standard Cans and Ammunition 
Uniform shells. From primer to crimp, 
Winchester Shells are so balanced in con- 
struction as to insure the maximum pattern 
possible from any load. The broad fish- 
tail flash from primer gives even and thor- 
ough ignition; the driving wads completely 
seal in the gas behind the shot; the stiff- 
ness of the crimp or turnover at the shell 
head is varied exactly according to differ- 
ent loads, great care being taken never to 
stiffen it to such a degree that it offers 
undue resistance to the powder explosion. 
Glean hits and more 
of them 
To insure more hits and clo.nef hits in 
the field or at the traps, be sure your shells 
are Winchester Leader and Repeater for 
smokeless; Nublack and New Rival for 
black powder. Leading hardware and 
sporting goods dealers in every community 
carry Winchester Arms and Ammunition. 
They will be glad to assist you in determin- 
ing the particular load in any of these Win- 
chester ShelU best suited to your pur-< 
pose. Upon reqne-st. we will send yon, 
free of charge, 
our interesting 
booklet on Win- 
chester Shotguns 
and Loaded Shells. 
Winchester Re- 
peating Arms Co., 
Dept. 8009, New 
W-aven, Conn., 
U. S. A. 
Ti 
