368 
AMEBICAN AGEICULTUEIST. 
[OCTOBER, 
Important Announcement, 
<e» 
New Tore, Sept. 12, 1870. 
To the Headers of the "Hearth and ITome." 
We beg to announce that we have this clay trans- 
ferred the entire publishing' interest of HEARTH 
and HOME to Messrs. Orange Judd & Co., 
245 Broadway, N. T., who will hereafter issue this 
journal at their own establishment. We had intend- 
ed during the present season to put forth greatly 
increased efforts to largely augment the value of 
Hearth and Home to its wide circle of readers. 
But the regular business of our long established 
Advertising Agency has increased so rapidly as to 
demand our whole time and attention. We have, 
therefore, deemed it hest for all concerned, to make 
the above arrangement. This we should not have 
clone without making sure that our present sub- 
scribers would receive full satisfaction. Our friends, 
Messrs. Orange Judd & Co., are veteran publish- 
ers, whose long experience and great facilities emi- 
nently fit them for making the Heartii and Home 
all that both ourselves aud our readers desire it to 
be. Their Monthly Journal, the American Agricul- 
turist, is known in almost every household in the 
country, as one of great practical value. With the 
experience gained by them as Publishers, with their 
resources of men and means, and with their well- 
known skill, ability, industry, integrity, enterprise, 
and devotion to the interests of their readers, they 
can not fail to continue to make the Hearth and 
Home just such a journal as is needed and desired, 
to be read around every Hearth- stone in every 
American Home, and we earnestly commend the 
new Publishers to the confidence, good will, and 
patronage of all our readers. Though thus sever- 
ing our business relation with our readers, we shall 
have none the less interest in their future hap- 
piness and prosperity, and trust to retain our ac- 
quaintance with them — at least as members of the 
great family of Hearth and Home readers. 
PETTENGILL & BATES. 
The above announcement speaks for itself. —The 
Hearth and Home is a large Weekly Journal, well il- 
lustrated, and holding a very high rank. We as- 
sume its publication with no little ambition, and a 
determination to do our work well. For many 
years past our old readers, by many thousands, 
have been constantly urging us to supply them 
with a Weekly Journal also. But we determined 
not to do this imtil we had accumulated so great 
an aniouut of experience, means, facilities, and 
well-trained helpers, that the additional enterprise 
could in no possible way interfere with the keep- 
ing up of the American Agriculturist to the high- 
est standard of excellence, and even still further 
improving it. That point has been reached. The 
large corps of efficient, experienced men now clus- 
tered around our old journal as it enters npon its 
Thirtieth Year, not only ensures its con tinned excel- 
lence and still further improvement, but also fur- 
nishes extra talent to aid us in the new enterprise. 
In thus undertaking the Proprietorship and 
Publication of Hearth and Home, we have large 
plans for the future, which will be faithfully carried 
out. These plans can not be fully stated here, but 
we will now say : 
I.— The Monthly American Agricul- 
turist will go on in every particular as for 29 
years past, with no change, except for the better. 
II.— The AVeeklt Heartii ana Home 
will be an entirely separate journal in every re- 
spect—except in being issued by the same publish- 
ers. The numerous Engravings, the editorial, and 
other matter, will be wholly different, so that both 
journals will be equally fresh and acceptable in 
the same household. 
III. — While we shall retain much of the valu- 
able editorial and other talent which has elevated 
the Hearth and Home to its present high position 
and value, it will enjoy the benefit and aid of our 
own experience and that of those who have so long 
labored with ns upon the American Agriculturist, 
and we shall also call to its aid a large increase of 
other practical working men and women of the 
highest intelligence and experience — those possess- 
ing the ability to instruct and please its readers. 
(Mr. David W. Judd, A. M., a brother of our Se- 
nior Publisher, who has for ten years past been en- 
gaged as an active editor upon two of our leading 
New York Daily Newspapers, will soon become 
identified with our interests, and devote his whole 
attention to the Hearth and Home.) 
IV. — While the present form and general features 
of the Hearth and Home as it now is, will be retaiued 
with material improvements, other valuable depart- 
ments will be added. An important feature will be 
the addition of a J^'cws Supplement, brought 
up to the moment of going to press, giving a con- 
densed but full epitome of what is going on through- 
out the world. While giving political, religious, 
and other news, nothing shall appear having the 
slightest political or sectarian bias. Still more im- 
portant will be the information respecting the con- 
dition of the industrial products of our great agricul- 
tural country. In this Office originated the scheme 
now partially carried out in the Agricultural Bureau 
at Washington, of reporting upon the condition 
and prospects of the crops of our couutry. A 
thorough, widely extended system will be organ- 
ized for the coming year, which will give from time 
to time reliable information to all Producers, as well 
as to dealers, respecting the actual condition and 
prospects of ail the leading crops of the whole 
country, and thus do away with much of the constant 
anxiety fell by Producers in regard to prospective prices. 
The same care that has been so long exercised 
over the American Agriculturist to make its columns 
replete with information, and a safe and reliable 
visitor to the homes of our readers, a care reach- 
ing even its advertising columus, will also be ex- 
tended to the Hearth and Home. 
In short, the Hearth and Home will be just such 
a journal as will he indispensable to every Country, 
Village, and City home — abounding in fine engrav- 
ings of a pleasing and instructive character, and 
filled with useful readiug for the Rural toiler, the 
Mechanic, the Merchant, and the Professional man 
and their Families. The Housekeeper will find her 
interests largely eared for, and the Boys and Girls 
and Youth will derive much of instruction and 
amusement from its pages. It will be peculiarly a 
valuable paper for the HEARTH and the HOME. 
Some time will be required for the full arrange- 
ment of these various improvements, but they 
will all be provided at or before the opening of the 
new year. In the meantime the paper will be 
continued as heretofore, except as the several im- 
provements shall from time to time be added. 
Reduction in Price. — Notwithstanding 
the large improvements to be made, our facilities 
for publishing are such, that we shall be able to re- 
duce the regular subscription price of the Hearth 
and Home from $<1 to $3 per annum, thus makiug 
it, (taking into account its great number of costly 
engravings, and its intrinsic value, )tlie Cheap- 
est Weekly Journal in the world. 
Terms.— (In Advance:) 
hearth and home. 
One Copy, One Year $3.00 
Four Copies, One Year (§11) $3.75 each. 
Ten or more Copies, 1 Year (-525) ... $3.50 each. 
Single Numbers 8 Cents each. 
20 cents a year extra when sent to British America. 
One copy each of Hearth and Home J 
and American Agriculturist, 
One Year, $-1. 
Three Months Free, Now, 
All subscriptions for 1871, sent in now, or 
any time this year, will secure Hearth and Home 
the balance of this year without extra charge. 
Those subscribing promptly now, will thus get 
the paper fully three months for nothing. 
line 
i 
The most complete assortment of very choice 
articles ever offered by any journal as Premiums, 
are described in the Advcrtisiug pages of this pa- 
per. (See pages 393, 393, 394, 395.) As stated in 
the above Announcement, the American Agricul- 
turist will not be affected by the Weekly, but it will 
keep right on, and improving. (The Weekly and 
Monthly papers will contain no articles or engrav- 
ings alike.) In a week or two a Premium List will 
appear iu the Hearth and Home for that journal, 
and those desiring can have a sample and canvass 
for botii. — At least 3©,<5©« persosas, young 
and old, male and female, may find pleasure and 
profit in raising Premium Clubs. The extra 
numbers given to new subscribers received this 
month makes this a good time to canvass. Read 
through the descriptions on pages 392 to 395. 
For Important Items, see pages 392-5. 
