236 
AMERICAN A<3-rtICXJLTtJitiST. 
[June, 1867 
(Business Notices $2.50 per Agate Line of Space.) 
"the' 
GREAT AMERICAN 
TEA COMPANY 
(Established, 1861). 
Is comniemled by the leading newspapers, religious and 
Becular, in this and other cities, viz. : 
AMERICAN AGRICULTURIST, 
Orange Judd, Editor. 
CHRISTIAN ADVOCATE, New TorkCity. 
Daniel Curry, D. D., Editor. 
CHRISTIAN ADVOCATE, Cincinnati, Ohio. 
J. M. Ri-id, D. D., Editor. 
CHRISTIAN ADVOCATE, Chicago, 111. 
Thomas M. Eddy, D. D., Editor. 
CHRISTIAN INTEI.1.IGENCER, 
E. S. Porter, J>. D., Editor. 
EVANGELIST, New Tork City. 
Dr. H. M. Field & J. G. Craighead, Editors. 
EXAMINER and CHRONICLE. New York City. 
Edward Bright, Editor. 
INDEPENDENT, Hew Tork City. 
• "Wm. C. Bowen, Publisher. 
MOORE'S RURAL NEW-YORKER, 
D. D. T. Moore, Editor and Proprietor. 
THE METHODIST,— Geo. R. Crooks, Editor. 
•TRIBUNE, New Tork City. 
Horace Greeley, Editor. 
"We call attention to the above list as a positive guaranty of 
■our manner of doing business; as well as to the hundreds of 
thousands of persons in our published Club Lists in former 
editions of the leading papers of the country. 
THE IMMENSE PROFITS OF THE TEA 
TRADE GREATLY REDUCED. 
The Proprietors of "THE GREAT AMERICAN TEA 
<C0MPANY," became fully convinced, several years ago, 
that the consumers of Tea and Coffee were paying too many, 
and too large profits on these articles of every day can- 
gumption, and therefore organized The Great American" 
Tea Cojlpaxt, to do away, as far as possible, with these 
•enormous drains upon the Consumers, and to supply them 
with these necessaries at the smallest possible price. 
To give our readers an idea of the profits which have 
been made in the Tea trade, we will start witli the Ameri- 
can bouses, leaving out of the account entirely the profits 
of the Chinese factors. 
1st.— The American House in China or Japan makes large 
profits on their sales or shipments— and some of the richest 
retired merchants in this~ country have made their immense 
fortunes through their houses in China. 
2d.— The Banker makes large profits upon the foreign 
exchange nsed in the purchase of Teas. 
3d.— The Importer makes a profit of 30 to 50 per cent, in 
many cases. 
4th.— On its arrival here it is sold by the cargo, and the 
Purchaser sells it to the Speculator in invoices of 1,000 to 
2,000 packages, at an average profit of about 10 per cent. 
5th,— The Speculator sells it to the "Wholesale Tea Dealer 
in lines, at a profit of 10 to 15 per cent. 
6th.— The "Wholesale Tea Dealer sells it to the Wholesale 
Grocer in lots to suit his trade, at a profit of about 10 per 
■cent. 
5th.— The Wholesale Grocer sells it to the Retail Dealer 
at a profit of 15 to 25 per cent. 
8th —The Retailer sells it to the consumer for alt the profit 
J>,e can get. 
"When you have added to these eight profits as many 
brokerages, cartages, storages, cooperages, and waste, and 
add the original cost of the tea, it will be perceived what 
the consumer has to pay. And now we propose to show 
why we can sell so very much lower than small dealers. 
"We propose to do away with all these various profits and 
brokerages, cartages, storages, cooperages, and 'waste, with 
the exception of a small commission paid for purchasing to 
our correspondents in China and Japan, one cartage, aud 
a small profit to ourselves— which, on onr large sales, will 
amply pay U3. 
COUNTRY CLUBS, Hand and "Wagon Pedlers, and small 
stores (of which class we are supplying many thousands, all 
of which are doing well), can have their orders promptly 
and faithfully flllfid, and in case of Clubs can have each 
party's name marked on their package and directed, by send- 
ing their orders to Nos. 31 and 33 Yesey-st. 
Oar friends are getting up Clubs in most towns through- 
out the country, and for this we feel very grateful. Some 
of our Clubs send orders weekly, and some not so often; 
while others keep a standing order to be supplied with a 
given quantity each week, or stated periods. And in all 
cases (where sufficient time has elapsed) Clubs have re- 
peated their orders. 
Parties sending Clubs or other orders for less than $30 had 
better send Post-Offi.ee drafts, or money with their orders, 
to save the expense of collecting by express; but larger 
orders we will forward by express, to collect on delivery. 
"We return thanks to parties who have taken an interest in 
getting up Clubs; and when any of them com* to New York 
we shall be happy to have them call upon us and make 
themselves known. 
Hereafter we will send a complimentary package to the 
party getting up the Club. Our profits are small, but we will 
be as liberal as we can afford. "We send no complimentary 
package for a Club less than £30. 
Complimentary Letters from flubs. 
Pittsfield, 111., March 20, 1867. 
Great American Tea Co., ?i and 33 Vesey-st., N. Y. 
Gents : The package o* -"a came safe to hand in good 
order, has been delivered, ind gives general satisfaction. 
Many thanks forcomplinie'^ypackage. I expectto order 
a large club in a few days ^ 'd if it gives as general satisfac- 
tion as the one just received, you will have the entire cus- 
tom of the Tea consumers in this neighborhood. 
Yours with respect, 
"W. C. HEMPHILL, Pittsfield, 111. 
Potsdam Junction, March 7, 1S6T. 
To the Great American Tea Co., Nos. 31 and 33 Yesey-st., N. Y. 
Gents : The package of Tea and Coffee (55,^ lbs„) ordered 
by me from your House one week ago to-day, by M. U. Ex- 
press, came to hand yesterday in best of order, and proves 
very satisfactory. Also receipt for $64.30, in payment for 
above, came by mail to-day. Please accept thanks for com- 
plimentary package. You may expect another order before 
many days. Yours truly, 
JAMES L. MONTAGUE. 
"White Haven, Pa., March 2Sth, 1S67. 
To the Great American Tea Co., Nos. 31 and 33 Yesey-st., N. Y. 
Sirs: The Tea I sent for has arrived in good condition. 
"We are well satisfied with it, and do not hesitate to say that 
it is, at least, as good a quality of Tea as we ever tasted. 
"We could have done no better for ourselves, had we been at 
your Store and made the selection, than you have done for 
us. "When this supply is exhausted, we shall, no doubt, send 
for some more. 
Yoursmost respectfully, 
JAMES M. SALMON. 
Cedar Rapids, Iowa, ilarch 12, 1S67. 
Great American Tea Co., 31 and 33 Yesey-st., N. Y. 
Gentlemen : I have received my first box of Tea, $44.25, 
and with pleasure inform you that it has given the pur- 
chasers a feeling of old times, as they have experienced in 
drinking Tea before the war; satisfying them the Company 
is not a "Humbug." I send to-day my second order, $121.40. 
Please forward to me with bill for collection. 
A. C. MESSENGER. 
Woonsocket, R. I., Feb. 4, 1867. 
To the Great American Tea Co., Nos. 31 aud 33 Yesey-st., N. Y. 
Gentlemen: I now send you my 5th order for Teas, which 
I hope will be as good as heretofore; it is just one year since 
1 sent my first order of $20, which I think was the first order 
you got from here as a club. During the year, I have sent 
you upwards of $400, and I have not heard a complaint ye*" 
from any one, but all speaking well of your Teas, and are\ 
well satisfied. Accept my thanks for the complimentary 
package. Inclosed you will find $134.35 for this order. Hop- 
ing you will forward as soon as possible, I remain, 
Yours respectfully, JAMES "WOODHOUSE. 
Direct the Teas for me, "Woonsocket, R. L, by Earl's Express. 
Geneva, N. Y., Feb. 14, 1867. 
The Great American Tea Co., Nos. 31 and 33 Yesey-st., N. Y. 
Gents : We have now been receiving Tea from you about 
one year, and find, in footing up our books, we have received 
of you Tea and Coffee, to the amount of $7,911.25 for this 
small village and vicinity. The public have perfect confi- 
dence in your Tea and Coffee, and the misrepresentations 
against you which we had to contend with at first, are now 
harmless. We congratulate you on the general success of 
your enterprise, hoping the hitherto pleasant relations which 
have existed, may continue betw?en yourselves and 
Yours respectfully, LUM & SON. 
Treasury Department, Third Auditor's Office, 
March 2, 1S67. 
Great American Tea Co., Nos. 31 and S3 Yesey-st., N. T. 
Gentlemen : I have the pleasure of enclosing you our 
second order, $130.13, which is more than double the first 
one, and the next one may increase proportionately, if these 
give as much satisfaction as the first. 
You will please forward as before, by the Adams' Expregs 
Company, C. O. D. Yery respectfully. 
Your obedient servant, 
H. C. HILL. 
Angola, N. Y., Feb. 16, 1967. 
The Great American Tea Company. 
Gents : Your Box sent me by Express has been received. 
Your bill was paid on delivery. I found no mistakes, and I 
am glad to inform you that the Tea is giving good satisfac- 
tion. I had to make some effort to raise the club I sent you, 
but as the ice is broken, and nobody drowned, you may ex- 
pect soon to receive a much larger club order from this place. 
Yours truly, JOHN" M. SLATER. 
Olivet, Mich., Jan. 29, 1SG7. 
To the Great American Tea Co., Nos. 31 and 33 Yesey-st., N.Y. 
Sirs : The goods which I ordered for Olivet Tea Club, No. 
1, were received in due time, and have given good satisfac- 
tion. Really the exhilarating power seems to be contagious, 
for most of the fair matrons in our neighborhood are inquir- 
ing when I send again. Enclosed I send O. T. C. No. 2. I 
shall probably send again in a few days. Mrs. Ingersoll, 
who was principal mover in Club No. 1, sends her respects 
for the complimentary package, and says she drinks her tea 
with more relish than she has for many years before. 
Very truly yours, E. I. IXGERSOLL. 
G lbs. Japan U. Shallier at $1.00.... $6.00 
5 do. Japan L. Andrews... at L25.... 625 
2 do. i Japan & 1 Imperial Mi's. Kevs at 1.25 2.50 
1 do. Imperial L. B. Butler... at 1.25 125 
1 do. Imperial Simon Cole. ..at 1.25 1.25 
2 do. 1 Imperial & 1 Japan N.Brooks at 1.25... 2.50 
1 do. Imperial J. M. Bradnor.at 1.25 1.25 
1 do. Japan E. BordwelL.at 1.25 1.25 
1 do. Imperial J. Barns at 1.25 1.25 
and 18 others. 
Total $57.00. 
COFFEE DEPARTMENT. 
Our Coffee Department is very extensive— the largest, per- 
haps, in the country. "We run three engines constantly, and 
sometimes four or five, in roasting and grinding our Coffee. 
Our Coffee buyers are experts, who examine most of the 
Coffees imported, and select the best and finest flavors for 
our trade. "We employ the most experienced and skillful 
roasters, who exercise the greatest care that it shall be cook- 
ed in a perfect manner. It is always fresh, for onr order3 
crowd our facilities to their utmost capacity. A considera- 
ble portion of the Coffee put upon the market of late years 
is picked while the pods are green, and subjected to artifi- 
cial heat, to open the pods. This is not so good as that which, 
ripens in the natural way upon the plant. Our Coffee buyer 
thoroughly understands this business, and can readily dis- 
tinguish the naturally ripened from the artificially cured; 
and he only "buys the Coffee which is naturally ripened. "We 
examine the cargoes as soon as they arrive, and our trade 
is so large that it requires all the finest lots. This is what 
gives our Coffee a superior flavor to many others, and the 
same flavor it used to have in days long gone by. It is a com- 
mon saying that most Coffee does not taste as well as it 
formerly did. The reason for it is, that a considerable por- 
tion of it is picked before it is fully ripe. "We sell none but 
the fully ripe, rich flavored Coffee. 
GETTING TTIP CLUBS. 
Some parties inquire of us how they shall proceed to get 
up a club. The answer is simply this: Let each persun 
wishing to join in a club, say how much tea or coffee he 
wants, and select the kind and price from our Price List, as 
published in the paper orin our circulars. "Write the names, 
kinds, and amounts plainly on a list, and when the club is 
complete, send it to us by mail, and we will pnt each party's 
goods in separate packages, and mark the name upon them, 
with the cost, so there need be no confusion in their distri- 
bution — each party getting exactly what he orders, and no 
more. The cost of transportation, the members of the club 
can divide equitably among themselves. 
The funds to pay for the goods ordered can be sent by 
drafts on New York, by Post-Office money orders, or by Ex- 
press, as may suit the convenience of the club. Or, if the 
amount ordered exceeds thirty dollars, we will, if desired, 
send the goods by Express, to "collect on delivery" 
"We publish a small Club to show how it is done and as 
a matter of reference. 
After the first Club wc send blanks. 
S - Uirectyonr orders plainly, THE GREAT AMERICANTEA 
.- MPANY, Nos. 31 and 33 Yesey-st„ Post-Office Box, 5,613— 
as some parties imitate our name as nearly as they dare do. 
The Company have selected the following kindsfrom their 
stock, which they recommend, to meet the wants of Clubs. 
They are sold at Cargo Prices, the same as the Company sell 
them in New York, as the list of prices will show. 
PRICE LIST: 
TOTTNG HTSON (Green), SOc, 90c, $1, $1.10, licit $1.33 ¥ lb. 
GKEEN TEAS, 80c, 99c, $1, $1.10, best $1.23 ;'< It. 
MIXED, 70c, SOc, 90c, best $1 ? B>. 
JAP AX, 90c. $1, $1.10, best $1.35 V lb. 
OOLONG (Black), 70c. 80c, 90c. best $1 ¥' lb. 
IMPEUIAL (Green), best $1.25 ¥ lb. 
ENGLISH BREAKFAST (Black), SOc, 90c, $1, $1.10, best 
$1.20 % n>. 
GUNPOWDER (Green), $1.25, best $1.50. 
COFFEES ROASTED AND GROUND DAILY. 
GROUND COFFEE, 20c, 25c., 30c, 35c.,best 40c. per pound. 
Hotels, Saloons, Boarding-house keepers, and Families who 
use large quantities of Coffee can economize in that article 
by using our FREXCH BREAKFAST AND DINNER COF- 
FEE, which we sell at the low price of 30c. per pound, and 
warrant to give perfect satisfaction. 
Parties getting their Teas from us may confidently rely 
upon getting them pure and fresh, as they come direct from 
the Custom House Stores to our warehouses. 
We warrant all the goods we sell to give entire satisfac- 
tion. It they are not satisfactory, they can be returned at 
our expense within 30 days, and have the money refunded. 
N. B. — All villages and towns where a large number reside, 
by clubbing together, can reduce the cost of their Teas and 
Coffees about one-third by sending directly to us. 
BEWARE of all concerns that advertise themselves as 
branches of our Establishment, or copy our name either 
wholly or in part, as they are bogus or imitation*. We 
have no branches, and do not, in any case, authorize the 
use of our name. The numbers of our House are advertised 
above. 
TAKE NOTICE.— Clubs and quantity buyers only are 
furnished from our Wholesale and Club Department. 
Post-Office orders and Drafts, make payable to the order 
of Great American Tea Company. Direct letters and orders 
GREAT AMERICAN TEA C0MPY, 
Nos. 3| and 33 VESEY-ST., 
NEW YORK. 
POBt-Offlce Box, 5,643, New Tork City. 
