26 JOHNSON & STOKES 
producers to remember is that price is largely a matter of 
taste and fancy. If the consumer can be attracted by the 
good appearance of vegetables or fruit, a sale is certain to 
be made. It will pay handsomely to keep at home all 
medium or second-quality stuff, offering nothing but the 
best for sale. 
In the great wholesale and retail markets of Philadelphia, 
New York and Boston good stuff always moves quickly at 
fair prices, while poor stuff begs for buyers at rates yielding 
no profit to anybody. The wholesaler is frequently blamed 
for failure to obtain good prices when the fault is really 
with the producer, and is chargeable to poor stuff or poor 
packing. 
There is a good business opening everywhere for truckers 
who will ship only first-class stuff in new packages. Such 
produce reaches what is known as the fancy trade, and there 
is more than a living in it for enterprising growers. 
Truckers who rush their stuff to market in an unwashed, 
unsorted condition, in old or unclean baskets or boxes, may 
make expenses out of the business, but they will never do 
much more. There is a premium on quality and appearance. 
