The Chinese Woolf lower 
( Celosia Childsi ) 
This new Celosia is the most magnificent garden annual ever intro- 
duced. Not since we introduced the “Golden Glow Rudbeckia” (a 
hardy perennial) has such a truly valuable and glorious garden flower 
of any sort come to light. Its ease of culture and long continued sea- 
son of bloom (early J uly until frost) , together with its massive bunches 
of wool-like flowers and glowing color combine to make it the show- 
iest as well as the most odd and novel flower of most any garden. 
Plants grow two to three feet high, the bloom starting early with 
a central head, of globular form, which often reaches the immense 
size of two feet in circumference. Scores of branches are thrown 
out, each bearing a ball of scarlet wool. All these branches support 
numerous laterals with small heads of bloom mixed with fresh green 
foliage, so that a plant looks like an immense bouquet splendidly 
arranged and set in the ground. None of the blooms fade in any 
way until hit by frost; but all continue to expand and glow with a 
deepening richness of color, a dark crimson scarlet. 
The Woolflower has been exhibited at many flower shows and 
never failed to create a sensation, and has received many certifi- 
cates of merit, including one from the New York Florist’s Club. 
Seed 20 cts. per pkt. of 40 to 50 seeds; 3 pkts. for 50 cts., together with New BLUE 
PETUNIA and GIANT SUMMER COSMOS free for trial, and Catalogue. 
Our 1915 CATALOGUE of Flower and Vegetable Seeds, Summer-flowering Bulbs, 
Window and Bedding Plants, Hardy perennials, Vines, rare new flowering Shrubs 
and the greatest new Fruits and Berries, sent free to all who apply. Scores of 
Sterling Novelties. 
We are the largest growers in the world of Gladioli, Cannas, Dahlias, Lilies, Iris, 
etc. Our gardens at Floral Pork and Flowerfield comprise more than one thousand 
acres. We are headquarters for all summer-flowering Bulbs, and our stocks are 
the largest, best and cheapest. 
The Schoolmate 
A New Magazine for School Children 
Dr. Clara Barrus. 
Contributing Editor: 
Editor: 
Mr. John Burroughs. 
John Lewis Childs, General Manager. 
CONTRIBUTORS. — Among the many noted people who are to contribute to the 
early numbers are — : 
John Burroughs, the Dean of Nature Writers. He will have a letter of greeting to 
the school children of America in the April number. 
Admiral R. E. Peary, Stories of the Arctic. 
Gen. Geo. W. Wingate, Pres. Athletic League of the Public Schools of New 
York City. 
Ernest Thompson Seton, Nature Writer and Chief of Boy Scouts. 
Geo. K. Cherrie, Traveller and Naturalist, who accompanied Col. Roosevelt 
through Brazil. 
Lora S. La Mance, National Organizer, W. C. T. U. 
R. C. Murphy, Traveller, Explorer and Naturalist. 
Luther Burbank, Creator of New Plants, Flowers and Fruits. 
A. C. McLachlan, A M. Ph. D., Prin. Jamaica Training School. 
Rev. H. R. Bennett, Fairy Stories. 
John Muir, Interviews by Dr. Clara Barrus. 
The manager, editors and contributors aim to help school children from the ages 
of five to fifteen, or older, in as many ways as possible. There will be hints and helps 
for them in both work and play. Nature study, gardening, athletics, hygiene, deport- 
ment and morals are some of the subjects to which the young readers will be fre- 
quently directed, and stories of travel and adventure will be contributed by writers 
of distinction in these fields. 
Dr. Clara Barrus, whose work for many years has been among mental invalids, 
will furnish hints for the preservation of mental health, and aids to mental as well 
as physical hygiene. 
The Schoolmate will be issued every month of the year except July and 
August, and no pains will be spared to make it a real chum and companion of the 
School Boy and the School Girl, as its name implies. We shall aim to make it inter- 
esting. useful, entertaining and educational. It is hoped to make the magazine of 
such literary excellence that it will prove an unconscious teacher to children 
seeking to express themselves in speaking and writing. 
Price 5 cents a copy ; 30 cents a year ; 25 cents a year in clubs of ten or more 
The first number will appear April 1st, 1915. 
Published by the Mayflower Publishing Company, Floral Park, N. Y. 
Subscriptions may be sent at once to the General Manager, John Lewis Childs, 
Floral Park, N. Y. 
Order at once. This offer will not appear again 
Address JOHN LEWIS CHILDS, Floral Park, N. Y. 
