A Decade’s Development of the Amateur Gardener 
A BRIEF COMPOSITE EXPRESSION OF WHAT HAS BEEN ACCOMPLISHED IN THE TEN YEARS OF “THE GARDEN 
MAGAZINE’S” EXISTENCE, AS SEEN BY THOSE WHO HAVE HAD BUSINESS DEALINGS WITH OUR READERS 
T EN years ago, when The Garden Magazine was launched, amateur 
horticulture of America stood on a very different plane from what it 
does to-day. The awakening interest at that time, and which led 
to the launching of the magazine, has progressed and expanded in many 
ways. At the start our venture was received with welcome by the progressive 
pioneers of the seed and nursery trade, to 
whom the courtesy title of pioneer founders 
may indeed be given, for from the first they 
shared with ourselves in the direction of the 
course by suggestion and advice. It is a 
pleasure to us to record at this time the list 
of firms that had sufficient confidence in the 
appeal of the publication to use the columns 
in the first year for their annoucements and 
who, we are glad to say, are still with us. 
The gentlemen at the head of several of 
these firms have been in a peculiarly qualified 
position to remark the progress of events, and 
the matter following is composed of brief ex- 
cerpts from someof their letters: 
PERMANENCY APPRECIATED 
“The average tree planter and gardener 
only begins to realize the real value and signi- 
ficance of selecting ornamental varieties [of 
trees, shrubs, etc.] that produce permanent 
and beautiful effects, after unsatisfactory 
experiments with the sorts that thrive and 
bloom for a few weeks, and then are gone 
forever. In a large degree this condition 
is due to the broad minded, editorial, and 
educational policy of your publication.' 
D. Hill. 
THE SERVICE TO THE TRADE 
“During the past decade the amateur gar- 
dener has been educated along new lines in 
the matter of seed selection, sowing, and 
caring for the garden. In place of the hap- 
hazard gardening operations of the amateur 
of some years ago, home gardening is gradu- 
ally being put on a practical basis. The gar- 
dening magazines devoted to the interests 
of home gardeners have been largely instru- 
mental in bringing about this change. The 
customer has learned to order his seed intel- 
ligently, and to give his garden such care as to secure from the seeds the 
best results. The gardening papers have awakened the desire to get the 
most out of the garden, whether large or small, and, have given the beginner 
in tilling of the soil a clearer vision of what he is working for. Thus the gar- 
dener sees satisfactory results from his labors, and the seedsman is not 
burdened with complaints due in most part 
to the lack of knowledge on the part of the 
gardener.”— J. C. Vaughan. 
the press has taught 
“As we are all aware, interest in gardening, 
and especially amateur gardening, has grown 
by ‘leaps and bounds,’ so to speak, during the 
past ten years. I am confident, however, the 
great interest in gardening and ornamental 
planting in America that has been awakened 
in recent years, is due almost wholly to the 
horticultural press, and I equally confi- 
dent that The Garden Magazine has done 
more to advance this grand work than any 
other journal — in fact, I might almost say, 
more than all other journals.” — J.T. Lovett. 
THE AMATUER HAS LEARNT 
“Its big brother, Country Life in America, 
was a potent factor in the suburban move- 
ment that set in about fourteen years ago. 
When Country Life in America got people to 
the country, they only half knew how to enjoy 
themselves until The Garden Magazine 
came along, telling in interesting, instructive 
ways, how ugly comers could be filled with 
luxuriant foliage, how barren places could be 
transformed with lovely verdure. Lessons 
were taught of ways to have flowers from the 
opening of spring until the coming of frost. 
We have felt an advantage from your editorial 
columns, in the intelligence in the laying out 
of their gardens, and the selection of varieties 
for them, that people are displaying to-day 
over the time when The Garden Magazine 
started. Thousands of amateurs are to-day 
well posted on trees, shrubbery, and flowers; 
whereas ten years ago comparatively few 
were interested in the technique of horticul- 
ture. — Wm. H. Moon Co. 
HONOR ROLL OF “ASSOCIATE FOUNDERS” WHO 
HAVE USED THE COLUMNS OF “ THE GARDEN 
MAGAZINE ” IN THE 
FIRST YEAR AND 
CONTINUOUSLY UP 
TO THIS TIME 
Allen, W. F. 
Johnson & Son, S. C. 
Andorra Nurseries. 
Kelsey, Harlan P. 
Alexander, J. K. 
Layve & Hwviell. 
Baines, Miss Ella V. 
Lester Co., Francis E. 
Baker & Co., Ltd., Walter. 
Livingston Seed Co. 
Barwell, I W. 
Lord & Burnham Co. 
Bateman Mfg. Co. 
Lovett, J. T. 
Bay State Nurseries, The 
Marshall & Co., W. E. 
Berger & Co., H. H. 
Maule, Wm. Henry 
Blatchford’s Calf Meal Co. 
May & Co., L. L. 
Bobbink & Atkins 
Meehan & Sons, Inc., 
Bonora Chemical Co. 
Thomas 
Brown Co., The E. C. 
Michell Co., Henry F. 
Burpee & Co., W. Atlee. 
Moon Co., The W. H. 
Cabot. Samuel 
Myers, Wm. S. 
Collins, Arthur J. 
Palisades Nurseries. 
Conard & Jones Co., The 
North Shore Ferneries 
Cottage Gardens Co., Inc. 
Peterson, G. 11. 
Cowee, Arthur 
Pratt Co., B. G. 
Dingee & Conard Co. 
Rawson & Co., W. W. — 
Dreer, Inc., H. A. 
(fottler-fiske-rawson 
Elliott Nursery Co. 
CO.) 
Ellwanger & Barry 
Reasoner Bros. 
Galloway Terra Cotta Co. 
Rhodes Mfg. Co. 
Gillet, E. 
Rhoers Julius 
Good & Reese Co. 
Sherwin-Williams Co. 
Green’s Nursery Co. 
Simmons Hardware Co. 
Gregory & Son, J. J. H. 
Stark Bros. 
Hammond’s Slug Shot Works 
Stevens Arms & Tool 
Harris, S. G. 
Co., J. 
Harrison’s Nurseries 
Storrs & Harrison Co. 
Hartmann, Sanders Co. 
Stumpp & Walter Co. 
Heller Bros. 
Thorburn & Co., J. M. 
Henderson & Co., Peter 
Vaughan’s Seed Store 
Hitchings & Co. 
Vick’s Sons, James 
Hicks & Son, Isaac 
Wagner Park Conserva- 
Hill Dryer Co. 
TORIES 
Hill, D . Nursery Co. 
Walsh, M. H. 
Home Correspondence School 
Weeber & Don 
Hoopes Bros. & Thomas 
White, Miss Emma V. 
Horsford, F. H. 
Whitten, C. E. 
Hubbard, T. S. 
Wright Wire Co. 
C. W. Barry M. H. Walsh 
Ellwanger & Barry’ 
David Hill 
W. Atlee Burpee 
F. W. Bruggerhof 
(J. M. Thorbum & Co.) 
W. H. Moon 
( Deceased ) 
George H. Peterson 
E. W. Stark 
(Stark Bros. Co.) 
M. Henry Lynch 
(Heller Bros.) 
F. H. Horsford 
A FEW REPRESENTATIVE HORTICULTURISTS WHO HAVE LIVED WITH “THE GARDEN 
W. H. Wyman J. T. Lovett 
(Bay State Nurseries) 
MAGAZINE" FROM THE BEGINNING 
