seconded, and duly carried, it was decided that the first Medal should 
be presented to Professor Charles S. Sargent, of the Arnold Arbor- 
etum. 
Bill Board The president called for a report of the Billboard Committee. 
Resolution Mrs. King reported upon the results which followed the sending of 
the resolutions, adopted in December, 1919, upon the "Billboard 
Advertising Campaign of the Society of American Florists." 
The resolutions were as follows : Whereas, The Society of American 
Florists, John Young, Secretary, 1170 Broadway, New York City, has 
begun an advertising campaign with billboards twenty feet long by 
seven high, bearing the slogan "Say it with Flowers" to be placed in 
conspicuous places over this country, and; Whereas, Eighty-seven 
of these billboards have already been ordered and the society is urging 
all its members to buy and set them up over America; Resolved, That 
the Garden Club or America, which, through a common interest in 
flowers, is one of the florists best friends, stands firmly against this 
misguided movement to deface our landscape and disfigure the 
streets of our towns and cities, and hereby respectfully protests against 
that movement; Also resolved, That a copy of this resolution be sent to 
Mr. Young and to every Member Club of the Garden Club of 
America with a request that each Club take action in this matter 
and forward a similar protest to Mr. Young, Secretary of the Society 
of American Florists. 
It is understood that these resolutions never reached the Society 
of American Florists, as a body, and the Secretary expressed the view 
that the Resolutions represented the action of a small number of people, 
not representative of the Garden Club of America. 
The President called upon Doctor Partridge to speak to this 
subject. 
Dr. Partridge's Doctor Partridge spoke as follows: "The Resolution adopted 
Address at the December meeting expresses a feehng which exists throughout 
the country against a growing offense, 
" Undistorted scenery is an asset to which the traveling public is 
entitled, in view of large taxes paid annually for expensive construc- 
tion and maintenance of ftoir highways. 
"For the State, or Federal Government to spend large amounts 
of money for the purpose of creating beautiful parks, and reservations, 
and wonderful highways, affording scenic effects, and then to permit 
these approaches to be disfigured by innumerable, commercial and 
unattractive signs, offending taste by size, color and crudeness, seems 
to be, on its face, a very poor business proceeding. 
"Advertisers follow a lead in this kind of highway advertising, 
usually set by those who place and profit by the erection of these signs. 
They do this without knowledge of the value to them. There is no 
SO 
