P'OURTH NATIONAL FLOWER SHOW 127 
FLORISTS' TELEGRAPH DELIVERY 
The Florists' Telegraph Delivery is an organized section of the Societ\' of 
American Florists composed of florists in different cities and communities who, 
through their organization, make possible the interchange of orders by wire 
covering the delivery of flowers and floral designs in their respective localities. 
For instance: a person in Philadelphia may desire to have presented at a 
New York address a floral birthday offering. The order is placed with a 
Philadelphia member of the organization, who transfers it to a New York 
member, who makes prompt delivery in accordance with instructions. Dis- 
tance is no object, a New York-San Francisco transaction being equally simple. 
The only additional charge for the service is the actual cost of the telegraphed 
message, and this is kept at the minimum through the use of a telegraph code 
in the possession of all members. 
The members of the organization are all reputable business men, and a 
patron can rely on the fulfilment of an order in a manner as satisfactory as 
though it were to be actually executed by the florist at first hand. 
OFFICERS 
President, Irwin Bertermann, Indianapolis, Ind. 
Vice-President, W. F. Gude, Washington, D. C. 
Treasurer, W. L. Rock, Kansas City, Mo. 
Secretary, Albert Pochelon, Detroit, Mich. 
AMERICAN DAHLIA SOCIETY 
This Society was organized in New York on May lo, 1915, and by the 
close of the year its membership roll carried about 200 names. The objects of 
the Society are : To stimulate interest in, and promote the culture and develop- 
ment of the Dahlia; to establish a standard nomenclature; to test out new 
varieties, and to give them such recognition as they deserve; to study the 
diseases of the Dahlia and find remedies for same, and to disseminate informa- 
tion relating to the flower; to secure uniformity in awarding prizes at flower 
shows, and to give exhibitions where deemed desirable. 
NATIONAL ASSOCIATION OF 
GARDENERS 
This Association has been in existence for some years. In 191 1 it became 
incorporated under the laws of the State of New Jersey, since which time it has 
greatly increased its membership, and is now a strong factor in the aff'airs of 
horticulture and floriculture in this country. The object of the Association is 
to elevate the profession of gardening, to arouse a greater interest in horticulture 
and floriculture, and to develop a closer relationship between the estate owner 
and the gardener. 
