January, 1918 
Ol)£ Slower (Brower 
5 
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Z5l)e Slower (Brower 
| PUBLISHED MONTHLY ON THE FIRST OF THE MONTH BY j 
MADISON COOPER, CALCIUM, N.Y. 
FOR BOTH AMATEUR AND PROFESSIONAL FLOWER GROWERS 
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i Subscription Price : OUR MOTTO -. Canadian and Foreign i 
i $1 00 per year. Special favors io none, and a Subscription Price | 
| 3 years for $2.00. square deal to all. $1.25 per year. = 
Growers are invited to contribute articles or notes over their own 
signatures, but the Editor reserves the right to reject anything which 
in his judgment is not conducive to the general welfare of the business. 
Copyright JOIS by Madison Cooper 
The contents of THE FLOWER GROWER, formerly “The Modern Gladiolus 
Grower” are covered by general copyright. Permission is given to editors to use not 
more than one-third of any article providing proper credit is given at the beginning or 
end of such quotation, as follows: “From THE FLOWER GROWER, Calcium, N. Y." 
Special permission necessary for reprinting illustrations, long extracts or articles entire. 
Entered as second-class matter March 31, 1914, at post office at 
Calcium, N.Y., under act of March 3, 1879. 
Vol. V January, 1918 No. 1 
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Business Announcement. 
We trust that this first issue of The Flower Grower will 
please our readers who have become familiar with our 
efforts in the form known as The Modern Gladiolus 
Grower. As we have before pointed out, it is not our 
intention to neglect in any way the Gladiolus, for which 
this publication was originally established. This particular 
flower will be covered even more fully if possible in future 
than it has in the past. The success which has been at- 
tained by the magazine in its small form has suggested the 
change in name to enable us to enlarge our field, and as 
The Flower Grower, it is our hope to duplicate in a wider 
field of usefulness, the success which has followed our efforts 
in conducting The Modern Gladiolus Grower. 
Useful articles containing practical facts and information 
are what we are after and they will be utilized wherever 
they can be found. Long articles which have been written 
especially for us will be so marked. Articles secured from 
outside sources will be given full credit, not only to the 
paper where the article appeared, but to the individual who 
is worthy of credit for the original work on same, when- 
ever this information is available. 
Likewise we will be glad to have editors use matter from 
the columns of The Flower Grower providing proper 
credit is given as per instructions at the head of this column. 
It is our aim to print facts and information of a perma- 
nent character rather than news items and matter of a 
transient or temporary character, although necessarily we 
will print reports of flower shows, etc. 
Flower growers the world over may consider the columns 
of The Flower Grower as open to them in which to ex- 
press helpful ideas, opinions and suggestions. It is only by 
the co-operation of growers that we will be able to continue 
the success already achieved. 
Madison Cooper. 
Flowers and Efficiency. 
On page 3 we are reporting what J. Horace McFarland 
has to say on flowers in war time. He calls them "efficiency 
builders” and he has struck the nail on the head by making 
this statement. The man with the flower garden is a more 
efficient man than the man without one, everything else 
being equal. If there is any doubt about this, just pick out 
two men with as nearly equal ability as possible from 
among your acquaintances, one of them with a garden and 
one who does not go in for gardening. There is no doubt 
about the result of your investigation. 
Toilers who labor at a chosen and definite task day after 
day are greatly refreshed and relieved by the relaxation 
afforded by work in a flower garden. Flowers in themselves 
are cheering and educational. The colorings of flowers 
have a positive effect on every mind no matter how hard- 
ened or impervious. Therefore, we say to flower growers 
do not give up your favorite pursuit, but retain it as a 
matter of personal efficiency. 
Further than this, and, as Mr. McFarland points out 
in the article referred to, flowers have a positive therapeutic 
value not only in connection with the sick room, but as a 
prophylactic or preventative of disease, not simply because of 
the exercise afforded but for the diversion of mind and 
development of faculties which otherwise might lay dormant 
and be unexercised. 
While we say this is an age of the specialist, yet where is 
the specialist who has made a success of his work who does 
not have some avocation or hobby to use as a relaxation 
from his chosen field ? The specialist who confines himself 
solely to his specialty would be a poor specialist indeed. 
Grow flowers and more flowers. Make a war garden and 
grow vegetables, but do not neglect the flowers. Increase 
your efficiency and make a bigger garden with many veg- 
etables in it, but do not forget the flowers. Flowers are 
useful in many different ways and a world without flowers 
would be barren indeed. Madison Cooper. 
Parcel Post and Express. 
We have had such disagreeable and unsatisfactory results 
from express transportation during recent months that we 
are impelled to say a word about it as compared with 
Parcel Post. We note that some publishers and others are 
finding considerable fault with the Post Office Department 
because there are delays, but we wonder what these same 
people would have to say about the express service. Owing 
to freight congestion much material is being sent by 
express that would ordinarily go by freight and this in 
turn overworks the express lines and causes delay and 
confusion. Although there is some delay at times by Parcel 
Post, it is nothing compared with delays by express. We 
are, in fact, inclined to praise the Post Office Department 
for the excellent work it is doing under difficult conditions. 
We beg to explain in connection with the advertisement 
of Homer F. Chase on our back cover page and the illustra- 
tion of the variety, Mrs. Wait, on our front cover page : 
The fact that we are using Mrs. Watt as a front cover 
illustration does not mean that it is in any way an adver- 
tisement and we want it distinctly understood that no part of 
our reading pages is purchasable for advertising purposes. 
We are illustrating Mrs. Watt only incidentally and because 
we have a good photograph of it, and because we personally 
know that the variety is worthy of the prominence given it. 
To prepare our readers for the shock of an unusual combi- 
tion of subjects we might say here that we will suggest 
editorially next month that flower growers raise pigs as 
well as posies. The title of the article is " Patriotism, Pigs 
and Posies.” Just think it over in the meantime and you 
will be better prepared for the suggestion. 
