November, 1918 
I American Gladiolus Society, j 
Earl S. Miller, Binghamton, N. Y., 
one of our members, is in the war. 
The secretary would like to have the 
names of others who have gone into 
any branch of the service. 
Notices of the annual dues have been 
mailed to the old members. It would 
be of great assistance to the secretary 
if the "members will send in their dues 
as promptly as possible. Any mem- 
bers failing to send in their 1917-18 
dues and wishing to continue their 
membership in the society to partici- 
pate in its after the-war activities, 
should send in their back dues together 
with those for 1918-19. If the society 
is to continue holding annual exhibi- 
tions, it must in some manner raise 
funds for the premiums. Last year 
two hundred dollars was appropriated 
to supplement the premiums offered 
by generous donors. However the so- 
ciety cannot continue indefinitely to do 
this unless we can depend on a per- 
manent and an increasing membership. 
War conditions are rapidly reaching a 
climax and when peace comes there 
will undoubtedly be an increased love 
of gardening. Will you help push the 
good work? 
A. C. Beal, Secy. 
Among the “Glads” 
in South Australia. 
Mrs. Caley Smith of Aldgate, South Aus- 
tralia, entertained the members of the S. 
A. Dahlia Society at her nursery back in 
March. There 'was such a fine feast of 
bloom of different kinds that for a while no- 
body was able to concentrate attention upon 
any particular class. For the first ten minutes 
it was a case of a glance at a beautiful 
Dahlia, then a call to a glorious Gladiolus, 
and anon a view of the Delphiniums. 
Mrs. Caley Smith has one of the largest 
and most complete collections of Gladioli, 
not only in South Australia, but also in the 
whole commonwealth, and a large proportion 
of the plants were then in bloom. Her 
“ baby stock ” comprised 120,000 corms, and 
in the “show” bed there were 20,000 separ- 
ate plants. 
In the latter case a novel, but exceedingly 
effective, scheme of staking had been adopted. 
In the past Mrs. Caley Smith made it a 
practice, where necessary to provide a sup- 
port for each individual plant, which, of 
course, involved a large amount of labor, 
and some difficulty and expense in securing 
the stakes. This year she drove stout 
stakes into the ground at the end of the 
rows, and fastened to these lengths of fairly 
heavy fencing wire a single strand to each 
row— to which, all the stems inclined to be 
wayward, had been attached with raffia or 
other tying material. The result was most 
satisfactory from every point of view. 
One of the most striking of all the “Glads” 
was La France , a magnificent variety carry- 
ing great flowers of crimson scarlet color. 
Although worthy a place in the most select 
company, for decorative purposes, this is 
not, however, what may be termed a ‘‘show 
flower.” 
Intensity is most appropriately named. 
The color of the flowers is purplish maroon, 
and I doubt very much whether a darker 
hued specimen has been evolved. 
A seedling named Helios certainly merits 
Olje Slower (Brower 
the association with the sun. One of its 
many admirers has described it as “ scarlet, 
with orange tips and orange lips.” Hitherto 
Europa and Angelica Pooler have been re- 
garded as the purest and best whites on the 
market, but Mrs. Caley Smith, by using the 
former as one parent, has produced a flower 
which is like driven snow, and by com- 
parison makes both Europa and Angelica 
Pooler appear to be cream. 
Lavendula Major is a very attractive pink, 
Pandora as a deep maroon, would take a 
lot of beating, and the Blue Bird would win 
appreciation anywhere.— Extract from The 
Observer, Adelaide, Australia. 
Note —The description of La France 
does not correspond with that given on 
page 373 of the Cornell Extension Bul- 
letin II, but see note thereon. Neither 
is the variety mentioned in Lemoine’s 
catalog No. 191. There was a La 
Francaise listed by Barr in 1913, which 
may possibly be the same as the La 
France of the C. E. B. Europa, I sup- 
pose we are all acquainted with, but 
Angelica Pooler I do not know. The 
description runs as follows : “ A beau- 
tiful white raised by Dr. Pooler. Su- 
perior to any European white for vigor 
and habit of growth. The spikes often 
grow to a height of six feet, and pro- 
duce ten to twelve blooms at one time. 
Flowers are large and of good form 
and correctly placed on spike” 
“ Smilax.” 
For Remembrance. 
The sun streamed down quite warmly on 
the small garden plot and the busy figure in 
it. To and fro she went, so intent on her 
work that she did not notice her neighbor 
watching her over the low fence that sepa- 
rated the gardens. At last, hurrying up the 
path, she turned and met the interested eyes 
of the woman next door. 
“ Good morning ! You are busy,” the neigh- 
bor laughed. “I never saw any one so ener- 
getic.” 
“ Well, you see, there’s so much to do in 
so little time now,” was the answer, as she 
paused, and pushed the old straw hat a little 
farther off her flushed face. “ But I have 
nearly done now.” 
“ I should never have the patience ; and 
how on earth will you remember where 
you’ve put everything?” 
“Oh, I have labelled them all, of course.” 
She pointed out the little white flags every- 
where, mentioning what was sown under- 
neath. “ I’m just finishing my last bed,” 
she concluded. 
“ And what’s that going to be ?” 
The woman stooped down to it, and be- 
gan to use her trowel. 
“ Sweet Peas,” she said and there was a 
subtle change in voice. 
“Flowers;” well I am surprised. And 
vegetables everywhere else. Don’t you think 
it is a waste of good ground ?” 
“ Perhaps it is, but, you see, Jack and I 
always loved them. I carried a huge bunch 
at my wedding. Prize blooms they were, 
like wonderful colored butterflies. I can 
smell the honey-sweet scent of them now. 
And we’ve always had a patch of them in 
the garden. You see, Jack hopes to get 
leave in July, and I want him to know with- 
out telling him, that I haven’t forgotten.” 
She looked up, and saw the reflective, 
speculative pity on her neighbor’s face. 
Some of her color faded, and her brave 
smile grew a trifle mechanical. 
And— and if he doesn’t come,” she went 
on, with a little catch in her breath, “ there 
are always the hospitals, you know. They 
must have flowers.” — The Observer, Adelaide, 
Australia. 
113 
What is Advertising? 
Advertising is the power of an idea multiplied. 
But how multiplied ? 
By its continued use it becomes a force, more or 
less unconscious, yet at the same time growing in 
its purpose so that when the article or material you 
desire is needed, the manufacturer or dealer’s name 
who handles or makes the object comes to you in- 
stantly. 
When you can create this thought in the public 
mind you are advertising in the true sense and also 
getting proper results from the efforts made. 
Publicity and advertising go nand in hand and, 
therefore, the advertiser who thinks in terms of pub- 
licity enters into a channel of broad business thoughts 
as, without advertising, your business is merely 
moving with the tide ; but in these days of strenuous 
efforts we must move faster if we expect to keep up 
with the new stride now necessary to assist in doing 
our share so that the returns to the U. S. revenue 
coffers will put the florists business on the level to 
which it is justly entitled. 
To these progressive florists who pause and reflect 
before entering into an advertising campaign, 
whether it be large or small, I say, go to it now 
stronger than ever, regardless of the thought of not 
being able to get flowers enough to sell. If you cre- 
ate the demand for flowers you will find material to 
sell. 
Be progressive and optimistic in your thoughts and 
action and the rest comes easy. Also, in these days 
of strife, we must learn the new curriculum and use 
instead of the three H’s, as in the days of old, the 
three C’s, Cool, Calm, Collected, and. being in this 
mood and using the modern weapon, “Advertising” 
to help your business, flowers ought to be in greater 
demand than ever, providing you adhere to it. 
Make up your mind this season to try it out. stick 
to it persistently and success will crown your efforts. 
By using our slogan, “Say it with Flowers,” when- 
ever and wherever possible, on all advertising of 
every character, whether stationery, in newspapers, 
or otherwise, its accumulativeness will bring you the 
desired effect. 
Henry Penn, 
Chairman National Publicity Campaign, 
in Florists’ Exchange. 
Hedges of Bridal Wreath. 
Fourteen years ago I planted the first 
hedge of Spiraea Vanhouttei that was seen 
in this town, Eaton, O. That hedge is now 
about four and one-half feet high and 
as compact as could be desired. Dozens of 
hedges of the same shrub are now scattered 
along Main street and other thorough- 
fares of the town and stand from three to 
four feet high, according to the wishes of 
the owners. When in bloom, in late May or 
early June, they are exceedingly showy and 
they are attractive all through the summer. 
For years they have answered the purpose 
of a defensive fence. 
A well developed plant of this spiraea, 
as a single shrub in a lawn, is beautiful 
when in bloom. It is one of the hardiest of 
shrubs. 
California Privet formerly was planted 
hereabouts in considerable quantities, but it 
kills back so badly that it has lost its popu- 
larity.— E. Y. Teas in Florists’ Review. 
Legible Labels. 
We are often asked how to make garden 
labels that will continue to be legible for 
more than a season. There are numerous 
methods in vogue, most of them, however, 
involving so much labor that they are rarely 
put in practice. Probably one of the simplest 
methods to secure legibility of wooden labels 
is to have them painted all over with white 
lead and thoroughly dried. Then before 
writing paint lightly a second time the sur- 
face to be written. An hour after the second 
coat is applied the surface may be written 
with lead pencil not too hard and the label 
allowed to dry. Labels prepared in this 
manner are extensively used in botanical 
gardens and last well .—Horticulture. 
The article by Joe Coleman on the 
next page describing the construction 
of a small greenhouse gives informa- 
tion that many people would be inter- 
ested in. Nearly all flower growers who 
have not a greenhouse aspire to some- 
time have one. 
