October 5, 1895 
THE CHEMIST AND DRUGGIST XV 
A New Way to Make Money, 
You recall the story of the clergyman mounted on a lank, raw-boned animal, who asked a dirty urchin 
the nearest road to tow«n. 
“ Who be you, anyway ? ” asked the boy. 
“I am a follower of the Lord, my son,’' replied the clergyman. 
“Well, it don't make any difference which road you take, Mister; you’ll never catch him with that 
horse.” 
You are following after Customers, and you want to know the nearest road to Profits. It makes very 
little difference, however, which road you take]; the important question is : “ What kind of a horse are you 
riding ? ” 
Or in other words, “ What line of goods do you carry ? ” 
The problem of to-day is not simply to find a line of ordinary remedies with more or less sale, but a 
hne of “ leaders ” that will sell the other slower articles in your stock. That is what you need now. Trade 
■“ starters ” ! Articles that will draw customers freely ! 
You’ll find our “ Frog ” Family Medicines the best business-bringers that Chemists can have. They are 
■compact ; they tell their own story ; they are attractively put up ; they cost but little ; they bear an excep 
tionally long profit, and sell everywhere at full price. 
Lay aside all theories and come down to facts. Take the single illustration of one of these remedies — 
•“Frog in your Throat?” By the full-window displays of this article made last season in the British 
Isles, we certainly won for the Chemists who had those displays more business and more advertisement than 
they had out of any other “ Proprietary ” they handled. 
In about a fortnight we shall send you a copy of a pamphlet, ^'Business Building and Moiiey Making 
for Chemists f giving full particulars. See that you get a copy. We print there over fifty statements — 
selected at random from a pile — from leading Chemists, showing that they did not sell a single box, the 
^advertisement we gave them would be worth all the 7 U 07 iey they paid for the goodsP 
There might be some accident in the record of a single case, but in the cumulative testimony of these 
quoted cases there is no room for doubt. 
And what is true of “ Frog in your Throat ? ” is true of all our “ Frog ” Family Medicines. They 
will show you their power if you give them the chance. Take “5 gross and a full display,” and we will 
txiake your shop a thoroughfare, and you and your business the talk of your town. 
Will you work with us on this ? If so, wire or write at once to 
Telegraphic and Cable Address — J. E. QARRATT, 
“PROamoUTH LONDON." Silver Street, London, W.C. 
Makers and Proprietors — 
HANCE BROTHERS & WHITE, Philadelphia, Pa., U.S.A. 
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