insure tlie curefnl Iicindliiig' utKi distribution to tlie denlerj tnkin^ liis. 
receipt tor the same, which will show the grading' and condition 
upon delivery, thus guarding the grower against fraud better than 
the producer could do were he to accompany each shipment and per- 
sonally see to the ha7tdling and sale of his own fruit. 
Is there any probability of over-production of 
choice white table grapes? 
At least nine-tenths of all the grapes grown in this country to-day 
are colored, and inferior in quality (to say nothing of their color) to 
the Diamond White Grape, and if there were a hundred acres of 
white grapes planted for every acre now under cultivation there 
would not be an over-supply. 
The increase in production is not nearly so great as that of con- 
sumption. In Philadelphia and many other markets there are a. 
thousand times more grapes sold to-day than there were twenty- 
years ago. 
We are liable to forget that there are sixty-five million jjeople in 
die United States to be supplied with fruit, and the number is rap- 
idly increasing. 
California grapes are being shipped to the Kastern markets at a 
profit, notwithstanding the fact that the freight costs as high as si.x 
hundred dollars per car. Dealers, whose time is money, jirefer our 
brand of fruit (even at a higher iirice) to fruit equally good not bear- 
ing our trade label, because they do not have to spend any time in. 
convincing consumers that '^some other brand is just as good." It 
IS one thing to raise grapes, but quite another to 
market them at a profit. 
1 he marketing (as hundreds of vineyardists who have to sell their 
owii crop will tell you) with favorable results is more difficult than 
raising the fruit. Many old vineyardists fail just at this point. 
Our supervision gives you the benefit of years of experience in, 
glowing and caring for your vine.s. We instruct so thoroughly that 
those who purchase vines of us commence better than many vine- 
y'aidists (who have only had their own experience) leave off. 
There are certain localities in many States where grapes are suc- 
cessfully grown in gardens, with little or no care. Where this can 
be done, we assure you that with proper cultivation you are sure to, 
succeed with a vineyard. 
23 
