13 
SECTION 14 
MARKETING PRACTICES FOR ORGANIC PRODUCTS 
1. Of the total 2014 gross sales of ALL organic products (including any value-added/processed organic products), 
what percent was marketed through: 
Marketing Practices 
Percent of Total 
2014 Gross 
Organic Sales 
a. Consumer Direct Sales (Include farm stands, U-picks, farmers’ markets, community 
supported agriculture shares (CSAs), mail orders, buying clubs, and the Internet,)? 9100 
% 
b. Direct-to-Retail/lnstitutions (Include individual grocery stores, restaurants, caterers, and 
institutions such as hospitals and schools, colleges, and universities.)? 9101 
% 
c. Wholesale Markets (Include grocery store distribution centers, processors, mills, packers, 
distributors, wholesalers, brokers, sales to other operations, and grower cooperatives.)? 9102 
% 
TOTAL (Sum of Items la + 1b + 1c) 
100% 
2. In 2014, did this operation market any of its organic products through community 
supported agriculture shares (CSA’s)? 
865 
□ Yes 
n no 
3. 
Approximately what percent of this operation’s organic products first point of sales were sold: 
a. Locally (within 100 miles)? S4i 
b. Regionally (more than 100 miles but less than 500 miles)?. 342 
c. Nationally (500 miles or farther)? 843 
d. Internationally? 844 
TOTAL (Sum of Items 3a + 3b + 3c + 3d) 
In 2014, did this operation produce and market any Processed or Value-Added products from its own organic 
agricultural production? (Include bottled milk, cheese, processed meat, wine, jam, etc.) (Exclude sales reported in 
previous sections.) 
9503 i-i . ] — | 
l_l Yes - Continue I — I No - Go to Item 5 
% 
% 
% 
% 
a. Please report the product, quantity, unit, and sales of the processed or value-added product 
Processed or Value-Added Product 
Quantity Sold 
Unit (lbs, 
bushels, cwt, etc.) 
Gross Organic 
Value-Added Sales 
9501 
Specify: 
9201 
9202 
9203 
$ .00 
9210 
Specify: 
9204 
9205 
9206 
$ .00 
9211 
Specify: 
9207 
9208 
9209 
$ .00 
5. 
Did this operation produce any organic agricultural products under a production contract arrangement in 2014? 
866 
□ Yes - Continue 
□ No-Go to Section 15 
a. What percent of this operation's total organic production in 2014 was under a production 
contract arrangement? (A production contract is a verba! or written agreement setting terms, conditions, 
and fees to be paid by the contractor to the operation, for the production of crops, livestock, or poultry. 
The contractor usually owns the commodity and often provides inputs.) 
867 
Percent 
% 
21804133 
B-16 Appendix B 2012 Census of Agriculture 
USDA, National Agricultural Statistics Service 
