THE ENTOMOLOGIST’S 
WEEKLY INTELLIGENCER. 
No. 78,] SATURDAY, MARCH 27, 1858. [Price lrf. 
OUR CIRCULATION. 
The fact that during the winter 
months our average circulation of six 
hundred has steadily continued is no 
doubt cheering. Each season adds to 
the number of entomologists, each sea- 
son adds therefore to the number of 
those who want the ‘Intelligencer.’ If 
our circulation during the past six 
months has been six hundred, we con- 
fidently anticipate that during the next 
six months it will be more than six 
hundred ; for manifestly the readers 
find more matter of interest in our 
pages during the summer than during 
the winter months. No one knows 
what rarity may not, some fine morn- 
ing, be turned up in plenty, nor which 
gap in their collection they may not 
suddenly get filled up. Perhaps Spi- 
locles pnlealis will this year become a 
drug, and of course Din and Sacraria 
will be well looked for! 
Every one will soon be rushing to a 
good locality for the “ Kentish Glory,” 
and the announcement of its capture 
in any numbers would have an imme- 
diate effect in drawing a crowd to the 
indicated spot. 
The number of those who have the 
‘ Intelligencer’ on sale is steadily in- 
creasing, and it is to this source that 
we must look for the most decided 
increase in our circulation. For a 
penny paper no one likes to pay an 
extra penny for postage, but when the 
entomologists of Leeds, Birmingham, 
Sheffield, Rotherham, Oldham, &c., find 
that within their own towns the ‘In- 
telligencer’ can be obtained across the 
counter for the sum of one penny, of 
course a vast stimulus is given to its 
circulation in those districts, and those 
who retail our journal reap indirectly 
the benefits of so doing, since the 
weekly purchasers at their shops are 
likely, when they want any other 
entomological publications advertised 
in our columns, to enquire of Mr. So- 
and-so whether he has got a book 
called ‘ Practical Hints,’ or a publi- 
cation known as ‘The World of In- 
sects,’ or some funny rhymes known as 
‘The Insect Hunters,’ when of course 
Mr. So-and-so replies, in the stereo- 
typed phrase, that he knows the work 
— that he has repeatedly sold it — that 
it is in great demand, and he has no 
copies left — that he expects a supply 
in a day or two ; and if the would-be- 
purchaser is disappointed at the time, 
he is sure to find that the expected 
supply has arrived from London when 
he calls on the following Saturday. 
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