ORCHIDS 
ONCE UPON A TIME everybody had to pay 
a high price'for any kind of an Orchid. This was 
before we came into the field. Not many of them 
were sold anyhow. 
WITH THE ADVENT OF OUR DIRECT 
IMPORTATIONS .conditions changed. Perhaps 
you do not realize what this change has meant. 
Prices went down of course. Everybody knows 
that. Others had to come down to compete with 
new conditions. But why — did you ever stop 
to think? 
THE FACT . Plants were within the reach of 
everybody’s pocketbook. Orders poured in from 
all over the country. Down came the price again. 
THE WAY IT WAS DONE. Long experience 
in importing each variety, collected in large quant- 
ities, by thoroughly experienced collectors. 
NATURALLY ENOUGH the grower saw . 
the disadvantage to himself of buying plants 
from his competitors, thereby furnishing them 
with stock for nothing, to compete with him in 
flowers shipped to his own market later. Now 
he gives his orders to the direct importer and non- 
competitor. 
THE RESULTS. All growers pay the same 
price. A tremendous volume of business. More 
than doubled every year. Prices kept down to 
minimum. Stock quality kept up to the maximum 
with equal value to all. Early or all advance 
orders filled at the best time. More rare specimens 
among the trade than ever before. 
MANY VARIETIES are collected before the 
grower decides. Our annual supply for this trade 
of semi-established plants we will close out now 
to make room for the flood of importations in the 
Spring. Nothing will be carried over except orders 
to be delivered at that time for the convenience 
of late customers. 
2 
