N THE OLD WAY of changing seed, which has existed we suppose from 
the time of Abraham down, it was the custom for the farmer to get enough seed of some variety 
at quite an advance over the market price, to plant or sow anywhere from an acre to a whole 
field, and although the seed may have been a good kind and given exceptionally large yields in 
other sections, he finds that it is not adapted to his particular soil and climate and the re- 
sult is a failure , the farmer not only having lost the extra amount paid for seed, but a loss of 
perhaps many bushels per acre on the crop grown, amounting in the whole to a sum he can ill 
afford to lose. 
THE NEWER AND BETTER WAY 
Removes practically all the risk and is as follows: We furnish the farmer small amounts of several 
different varieties, all of them new and improved seed of superior merit, the cost of any of them being 
but a comparatively small amount. He plants or sows them all, finds out which is best adapted to his partic- 
ular soil and climate, and in a year or two he has enough seed for his own growing, from but a small original 
outlay and without any risk whatever. 
Another Gain for the Farmer P THIS: getting P e right , seed s u tock to stA ? with 
he can grow his own seed much cheaper than anyone else can 
grow it for him and not only grow his own seed but furnish his neighbors as well, who are always glad to 
buy when they see how much superior our new and improved varieties are to those they have been growing. 
APPLY THE FOLLOIA/ING EXA/VIPLE : 
Prudence vs* Pennywise* 
The following is the actual experience of two persons who are both good customers of ours today, and our agent is 
authority as to the truth and facts in the case. We simply give the matter in the form of a dialogue. 
MR. PRUDENCE — Did you buy any seed yesterday from Mr. A, ? [our agent.] 
MR. PENNYWISE — No ! I thought the prices were too high. 
MR. PRUDENCE — Too high ! Why I paid $1.00 a pound for Early Rose • Potatoes the first year they 
were sold and that was the best investment I ever made. 
MR. PENNYWISE — Then you bought something? 
MR. PRUDENCE — Yes, 30 pounds of potatoes and only paid $3.00. 
MR. PENNYWISE — Whew ! I'll bet I can buy a whole bushel next year for $2.00, or less. 
THE TWO MEET ONE YEAR LATER: 
MR. PENNYWISE — Well, Prudence, how did that 30 pounds of potatoes turn out ? 
MR. PRUDENCE — Fine ! I dug just 1,815 pounds (30 % bushels, an increase of sixty fold) of as nice 
potatoes as you ever saw. 
MR. PENNYWISE — They looked nice in the lot when growing. Are you going to let me have a bushel ? 
MR. PRUDENCE — Yes, I can spare a few more. 
MR. PENNYWISE — What are you asking? 
MR. PRUDENCE — All I have sold so far bronght $2.00 per bushel and I could have sold all at that price. 
MR. PENNYWISE — I’ll give you $2.00 for a bushel [the price is paid] ; now Prudence, do you see how 
I got the best of this deal? You paid $3.00 for 30 pounds ; I pay $2.00 for 60 pounds. Ha ! Ha ! 
MR. PRUDENCE — Hold on, now, till you figure my side of the deal before you kill yourself laughing. 
The bushel I sold makes the fifteenth sold at $2.00 per bushel. 
My seed cost $3.00 
It cost me 15 cents per bushel on 30)^ bushels to grow the crop, 4.54 
Total cost $7.54 
I have sold 15 bushels at $2.00 per bushel $30.00 
I have 15)4: bushels left, worth $2.00 per bushel to me 30.50 
Clear profit 52.96 
Total value of crop $60.50 $60.50 
I figure I have cleared just $52.96 on my deal. Why don’t you laugh now ? Ha ! Ha ! Ha ! 
MORAL — Buy a small amount of new seed and grow your own. It is cheaper and better than letting 
others profit by your mistakes. A single dollar invested now is better than $10.00 invested a little later. Are 
you farming successfully ? If there seems to be a screw loose and you can’t locate the trouble, you’d better 
look to the starting point and see if the seed is'nt at fault. If your seed has ‘run out’ try some of our new 
blooded varieties. They are second to none in the country. 
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