Round of the Year 
31 
Cartoon by Briggs in the “N. Y. Tribune” 
Among the movements to secure money for the purchase of seeds 
for farmers was one at Baltimore, whereby a fund of 1^10,000 was 
raised. 
More American flags in carpet bedding were planted last Spring 
than for many years past. 
C. L. Brock, Supt. of Parks at Houston, Texas, was appointed 
Chief of Police of that city. 
Mother’s Day business, 1917, was the largest on record. Owing 
to dull weather previously, the supply had been reduced 60 per cent., 
so that prices considerably advanced. There was also a large amount 
of advertising done, both individual, _co-operative and National. The 
latter was in the form of a page advertisement in the Literary Digest 
for May 5, paid for from the profits arising from the sale of stamps 
and pasters issued by the Chicago Florists’ Club. A committee of that 
•club, under the chairmanship of Fred Lautenschlager, carried through 
this first piece of National advertising of flowers. 
Bertermann Bros. Co. of Indianapolis, took over the retail store 
interests of the E. G. Hill Floral Co., in Indianapolis in April. 
The telegraph business in flowers at the great floral holidays showed 
a steady Increase. Accounts after Christmas, St. Valentine’s Day, 
Easter, Mother’s Day, proved this. 
Among the co-operative forms of advertisement within the year 
was that of the U. S. Florists, comprising a number of leading retailers 
throughout the country, who subscribed to a central fund and adver- 
tised flowers in magazines with a large circulation. 
