Round of the Year 
19 
A regrettable feature of the food production movement was the 
unnecessary plowing up of beautiful lawns on many private estates, and 
the total elimination of flower gardening on these and other estates. 
The total returns in vegetables in no way recompensed the qwners for 
w'hat they had sacrificed. Moreover, there was plenty of equally good 
land at hand in nearly all instances. 
It is the belief of 
the trade in general 
that correct advertis- 
ing can educate the 
public to the proper 
regard for flowers, 
and the place they fill 
or should fill in the 
life of the nation, and 
that as a result the 
trade will feel an in- 
creased demand, and 
the industry will be 
demonstrated as one 
not to be tampered 
with nor curtailed, 
even in these times of 
national stress. The 
sum of upward of 
$25,000 had been sub- 
scribed by the end of 
Movember. 
Another “N. Y. World” Cartoon. May, 1916, Ex- 
emplifying the Spirit of the Times 
Although festivities and entertainments were very largely curtailed, 
flower shows were held in most instances, with the elimination of the 
money prizes, and the proceeds in numerous cases were turned over to 
the Red Cross Association. Some societies converted 
Flower their exhibitions mostly into vegetable and fruit shows. 
Shows making flowers subsidiary. The larger societies car- 
ried through their exhibition program as heretofore, and 
in nearly every instance financial and horticultural success attended 
them. All the portends point to the holding of flower shows as usual in 1918. 
Undoubtedly the greatest achievement of the past year was the 
resolution of the members of the Society of American 
Publicity Florists and Ornamental Horticulturists to subscribe a 
for Flowers sufficient sum of money to undertake the advertising of 
flowers in organs that have a nation-wide circulation. 
The sum of at least .$50,000 per year for four years will be expended. 
Committees have been 
formed for the differ- 
ent sections of the 
country, and these are 
busy getting guaran- 
tors and subscribers 
so that the scheme 
can be launched at 
the New Year. 
"Cm ahh, /lank! Your <Iad'$ a turrible $tron§ guy, atn’t ht? ' 
" 'Bttcha! Be‘$ gotia be ta be one o’ them double eoldiere.” 
■"Khat‘$ that — a double Boldierf” 
W hy, pop s a home guard an' a h(fme guardener," 
