Special Articles 
87 
Present clay catalogs are as a rule profusely and effectively illus- 
trated. In a few, however, we see illustrations which instead of being 
sharply defined, and showing considerable of detail, have an indistinct 
and blurred appearance. Such illustrations only count as one picture 
more, and detract rather than add to the appearance of the catalog. 
Furthermore, well made halftones are always preferable to poorly 
executed pictures in colors, though the latter, when well executed, do 
much to make catalogs attractive. 
Some of our readers will say that they have already incorporated 
some of the suggestions of this article in their catalogs. If so, of 
course, such suggestions are useless to them, but nevertheless may 
help others. Of the criticisms also they may say that they do not 
apply to them. If not, they may, none the less, stimulate others to 
greater care and thought in catalog making. Furthermore, some may 
say of our mild criticisms that they are uncalled for, and of our modest 
suggestions that they are good in theory, but impracticable. You can 
divide men into two classes; the first class always says of any criticism 
“Unnecessary,” and of any innovation “Impracticable”; the second class 
goes to work and performs the very task which the first class said 
could not be accomplislied. To tliis second class belong the men who 
inaugurate improvements in all departments of life, catalog making 
not being excepted, and who keep the world moving. 
I Selections of bedding plants, hardy flowers, street trees, ornamental } 
j shrubs, hedge plants, annuals, sweet-scented plants, and indoor flower- j 
• ing and foliage plants are given under Miscellaneous Informational { 
} the end of this book. j 
Growers, keep your grounds neat; it is a fine advertisement 
