Business Section 
151 
of $25 a week and charges it up to expenses — what he is worth. 
Again, his total charges, divided by the bench area in square feet, 
show him what his greenhouse costs a year per square foot, and he can 
figure on that basis how much he ought to get per flower for Chrysan- 
tfiemums which have occupied a certain number of square feet in the 
greenhouse for a given time. The figures for one year serve as a 
reasonable guide for the next. While this does not help him to get out 
on a disappointing lot of flowers, it does show him which he is growing 
with the most profit, and has led this grower to stop trying to raise 
certain varieties and concentrate on sure money-makers. 
Here is a plan of bookkeeping that is simple in the extreme, and 
one which, while not scientifically accurate, is accurate in the results 
at the end of the year. The grower who uses it lias found it practi- 
cable and easy, consuming only a moment at the end of each transac- 
tion or a few minutes before winding up for the day for transferring it 
to the permanent record. What this grower, whose case is a typical 
one, has done, every other small grower can do. Each will have to 
make some changes, perhaps, to suit the circumstances in his case, but 
in the main the plan is wide enough to cover all cases. It will show 
him, or help to, that the benefactor is not so much the man who makes 
two blades of grass grow where one grew before, but the man who 
grew the two blades in one blade’s place and at the cost of one. 
Marketing and Selling Stock 
The Grower 
The grower invests his capital in greenhouses. In these greenhouses 
he grows plants and flowers for cutting, for which, naturally, he desires 
to obtain the highest market prices. To accomplish this, he arranges 
to ship his flowers to a wholesale commission florist, who will sell these 
to the greatest advantage, and return to him the net proceeds. 
Packing and Shipping 
The flowers are cut, placed in vases of water and allowed to 
remain there long enough to drink their full, and then packed care- 
fully either in paper or wooden boxes, usually the former, unless it is 
necessary to use ice. A slip is placed in eadi box, on which is stated 
the kind or kinds of flowers which the box contains, and the number 
of each kind, and if it contains several grades of the same kind or 
kinds, the number of each grade is given. Roses are graded according 
to a well-known fixed standard which is given in this Annual. The 
grading of other kinds of flowers is less exact. The address of the 
wholesale florist is written on the cover of the box, or on a label or tag, 
which is attached to the cover, also the name of the shipper, and usu- 
ally such information and cautions as “cut flowers, perishable, rush; 
keep from frost and heat.” These boxes of flowers are now sent to 
their destination by the safest, quickest, and most economical means 
of transportation, usually by express, and sometimes by special mes- 
senger, wagon or automobile. 
