158 
Gardeners and Florists’ Annual for I9J8 
heads are given by way of il- 
lustration. 
It will be noted that a cor- 
rect letterhead will give the 
full name (and if business is 
being done under an assumed 
name, the proprietor’s name 
might weU be given), the post 
office address, and express and 
freight address if different 
from that for mail. These are the essentials. Additionally may be 
given the specialty of the busi- 
ness, and any details that will 
assist your correspondent in 
knowing who you are, what you 
are, and where you are. Noth- 
ing more than ordinary good 
printing is essential, although 
the use of an illustration or a 
trademark lifts your stationery 
just so much above the average. 
For the envelope what is 
known as a corner-card is sufficient; just the name and address. This 
will serve for a return address if your correspondent cannot be reached. 
We are all so familiar with bills that it is hardly necessary to give 
more than one example here 
of a form for billhead. 
The essentials are name, ad- 
dress, as well as name and ad- 
dress of the debtor, and con- 
venient rules for enumerating 
items and extending figures. 
Seedsmen should note par- 
ticularly that in aU letter- 
heads and billheads the legal 
disclaimer must appear if they 
wish to avoid liability. This 
must be displayed prominently, 
and should also be placarded 
in the store. A good form of 
this disclaimer is given here: 
DISCLAIMER: While we exercise the greatest care to have all seeds, bulbs, plants and 
shrubs, true to name, we can give no warranty, express or implied, as to description, 
quality, productiveness or any other matter of any seeds, bulbs and plants we send out, 
and we will not be in any way responsible for the crop. If the purchaser does not accept 
the goods on these terms and conditions, they are to be returned at once and the money 
that has been paid for same will be refunded. 
N'Ew York, lOl 
TO JOHN BROWN, dr. 
'iFIortst 
OOO WEST S8TII STREET 
SOI.D TO - - 
TERMS: - 
WILLIAM ROE 
Pansy Specialist 
P. O. BOX IG 
PRINCETON, N. J., . . . 
PHONE 12GO 
John Brown 
iFlnriat 
OOO WEST 28TH Street 
NEW YORK, 
“Eastern" time includes: New York, Boston, Philadelphia, Baltimore, Washington, 
Richmond, Norfolk, Charleston, Buffalo, Pittsburgh, Cleveland, Montreal, Quebec, Ottawa, 
Toronto, etc, 
“Central" which is one hour slower than Eastern time, includes: Chicago, St, Louis, 
Minneapolis, St, Paul, Milwaukee, Kansas City, Omaha, Indianapolis, Cincinnati, Detroit, 
New Orleans, Memphis, Savannah, Pensacola, Winnipeg, etc. 
