22 
H. G. Hastings & Co., Seedsmen, Atlanta, Georgia. 
THE SOUTHERN RURALIST 
Atlanta, Georgia, is one of the greait publishing centers of this 
country. Out of the nearly one hundred publications sent out from 
Atlanta, there is one. The Southern Buralist, that stands head and 
shoulders above all agricultural publications of the country in 
value to the Southern farmer. 
We well remember the first issue of The Buralist ever printed. 
It started out with i pages and about 500 circulation once a month. 
Now each issue contains from 32 to 56 pages, going twice a month 
to not less than 175,000 readers in all the Southern States. 
Believe us. The Ruralist has grown beyond all expectations of its 
publishers. Why? Because it satisfies its readers. Because it’s 
above all things a practical farm paper, edited and printed strictly 
for Southern farmers. Because it brings to its readers in every 
issue something new and of value that they can use in helping in 
the solving of the farm problems that are constantly coming up 
for you and for us to solve. 
We positively know that The Ruralist is the right kind of a paper 
for every one interested in farming and gardening to read. Thou- 
sands of our customers have either told us or written to us of its 
value to them and have thanked us for bringing it to their atten- 
tion. 
We read it ourselves. We get many good ideas from it that help 
us in the farm work on the Hastings Farm. 
Below you will find our special “Half Price” and “Money Back” 
offer. We have carried that offer for three years and in that time 
have received and turned over to the Southern Ruralist Co. nearly 
one hundred thousand subscriptions. In not one single case have 
we ever had a customer ask to have the paper stopped and his 
money returned under the terms of that offer. We believe that is 
fair evidence that every one of these hundred thousand people have 
1 found The Ruralist worth while reading and of value. 
Why Not Have a 
Yes, why n"^? Is there any real good, solid reason why you 
should not have The Southern Ruralist as a visitor in . your home 
24 times a year at a cost of 25 cents, the price of a couple of pounds 
of cotton, or about a peck of corn or a couple of feeds of oats? 
That’s just about the cost of having it for a year under our offer 
below, with the chance to have your money back if you are not 
fully satisfied. 
Now, we know that there is a prejudice in the minds of many 
farmers against farm papers or books on farm subjects. Is there 
any real ground for this prejudice against a thoroughly practical 
Southern farm paper like The Ruralist? We think not. It is true 
that there' has been a whole lot of rot and nonsense printed in 
some of the northern farm papers that have been largely circulated 
in the South. It is also true that there has been a great deal of 
impractical stuff printed in some Southern farm papers and in the 
Good Farm Paper 
farm departments of the weekly, semi- and tri-weekly Issues of the 
city dailies published in almost every State. All the more reason 
then that you should read regularly a paper that is a thoroughly 
practical farm paper for the South. 
There are a lot of farmers that won’t believe that anything true 
about farming can appear in a paper or a book. You may have 
some of that kind in your neighborhood. If they see in the county 
weekly paper that Bill Jones killed John Smith over in the next 
county last Tuesday, they believe it. If they see in an agricultural 
paper that Henry Williams, of Sumter County, Georgia, increased 
his yield of cotton nearly a half-bale per acre, by plowing his land 
three inches deeper with a two-horse plow instead of a ‘Boy 
Dixie,” they won’t believe it. Why? Just because it was printed in 
a farm paper. 
We 
Neither do you. We find and you find something new coming up 
each year on our farms. So do other folks. This is “farm news.” 
It gets into the right kind of farm papers like The Ruralist. Plant 
diseases appear, insect pests are showing up right along, soils 
after being cropped too long require different treatment. Do ■ you 
know how to handle all these things to best advantage when they 
appear? The chances are 99 times out of 100 that. these subjects 
have been handled and handled rightly by sornebody else and how 
to do it has been printed in The Ruralist long before the trouble 
ever shows up on your farm. 
We have no patience with the farmer that will sneer at or con- 
demn good farm information that comes in the printed page of 
paper or book and. at the same time take it alUin as. gospel truth 
when some brother farmer who has gotten it frotn the paper repeats 
it at a Farmer’s Union meeting, at a fish fry or picnic of outside 
the church at “preaching.” 
We haven’t got any better sense than to want to get all the In- 
About Farming 
formation about farming we can and we don’t care two straws 
how it comes to us, whether through the printed page of a farm 
paper or a book, or whether by word of mouth from a neighbor, 
or by letter from one of our seed buying customers. 
First, last and all the time we need all the farm information we 
can get and so do you. This catalogue goes to about 400,000 South- 
ern farmers and gardeners. Of these about 100,000 subscribe for 
and read The Ruralist regularly. What of the other 300,000? Are 
you one of these? If so, why not send in your subscription now 
and try it on ? Remember, you have the Hastings’ guarantee to 
return your money if you are not fully satisfied. It’s a fair offer. 
•B., G. Hastings & Co. do not publish The Ruralist, but we have a 
very great Interest in having it in the hands of every farmer in the 
South, for no man in the South can read The Ruralist for one year 
and follow its teaching, without being a better and more prosper- 
ous farmer in every respect. The men who make The Ruralist are 
shown on the opposite page. 
Don’t Know All 
^^Half-Price” and ^^Money Back” Offer 
The regular subscription price of the SOUTHERN RURAEIST is 60 cents per year. Through a special agency arrangement we are 
able to offer it to you for half price, 26 cents per year. We want every Hastings’ seed buyer to have the SOUTHERN RURAEIST for 
the next year simply because we know it will be worth many dollars to you in your farm work. Eet no one say that he “can’t afford” 
it. At our special half price offer the whole cost for one year is less than the value of 3 pounds of cotton, or about the value of a peck 
of corn. We are so sure that you will be satisfied with the RURAEIST that we hereby agree that if you will send us 25 cents along 
with your seed order for the paper one year we will send you your money back at the end of 3 months and have your paper stopped 
if you write us that you are not satisfied that you are getting full value for your money and more. 
In this offer we guarantee full satisfaction and money back if you don’t think it worth it. You need the iBURAEIST. Every issue 
of the 24 during the year you will find helpful. Through us you can buy it for 26 cents, exactly half price, with an absolute positive 
guarantee of your money back if you are not fully satisfied. You can’t get anywhere in this world a fairer, squarer offer than that. 
Just enclose 25 cents extra with your seed order for the RURAEIST for one year. We will start it coming promptly. 
