2 
H. G. Hastings Co., Seedsmen, Atlanta, Georgia. 
HAST! 
WHERE YOUR SEED 
Few probably think much, when they drop a letter or order ad- 
dressed to the H. G. Hastings Co. in a far away postofiSce or hand 
to an E. F. D. carrier, about what sort of a looking place it is going 
to be delivered to. 
While there may not be a great deal of curiosity on the subject, 
yet we print above a picture of the Hastings buildings in Atlanta, 
the place where every postal card, letter or order addressed to this 
firm is delivered and from which every seed order is filled. 
We are proud of these buildings, the equipment and furnishings 
and machinery and employees on the inside of them that enables us 
to serve you better and quicker than any seed firm in this country. 
With this building and its facilities for the quick and correct 
handling of seed orders going out by mail, freight and express we 
can handle without working over time to any considerable extent, 
over 6000 average seed orders per day. 
There is no seed house in this country with nearly this capacity, 
even houses of greater age and a nation-wide list of customers. 
These buildings Avere erected, not because we wanted to tie up 
money in brick and mortar, but because the space was absolutely 
demanded by the constant, steady growth of the business. 
When in Atlanta Be Sui 
We say this, not as a matter of politeness, but because we actu- 
ally want you to see with your own eyes just how this business is 
conducted. Thousands of our customers come to Atlanta every 
year anyhow, and .you will find it well worth while spending a 
half hour or so going through the building. 
We want you to see the tens of thousands of bags of seed stacked 
up, seeds that come to us from our growers all over the world, seeds 
from Australia, from France, Holland, Great Britain. Denmark, 
California, etc., as well as from nearby Georgia counties. 
We want you to see our wonderful packet filling machines at work, 
machines that measure exactly the amount of seed, open the packets 
drop the seed in, paste the fiaps, turn them over, seal them, then 
count them, filling them complete at the rate of 3500 to 4000 per hour. 
We want you to see the millions of packets put up in advance of 
the active seed selling season; the orders being filled and checked 
to see that they are correct. 
We want you to see them wrapped for mailing on the wrapping 
tables; then passed on to the special computing scales that tell the 
exact postage to carry it to its particular zone, then stamped, into 
the mail bags and ready to go to the Atlanta postoffice. 
ORDERS ARE FILLED 
These buildings are necessary because the people of the South 
have been and are loyal to a seed firm that was building up a great 
seed business to supply the needs of the South. 
We appreciate this loyalty and support and have tried in the past 
to deserve it fully. With the increased facilities in our buildings 
we can serve you now far better than ever before. 
These buildings contain a little over 67,000 square feet of floor 
space, nearly ttvo acres if spread out on the ground. 
They begin ii imediately in the rear of our Atlanta city retail 
store, (No. 16 'V\ . Mitchell St.) the front of which is shown in the 
upper left-hand corner of the illustration and extends entirely 
through the block to Trinity Avenue on the south. 
They are constructed so that teams and trucks can drive directly 
inside the buildings and unload, the seed going to the upper floors 
being unloaded directly onto large electric elevators which carry 
them to the desired floor. 
Electricity plays a large part. It lights the buildings from base- 
ment to the roof, its power moves the elevators, the packet filling 
'machines, the bag sewing machines, the seed cleaning and reclean- 
ing machines, even the adding machines in the cashier’s office where 
the long columns of figures are added each day. 
e To Come And See Us 
We want you to see the larger orders being filled on the second 
and first floors to go on their way by freight or express and the 
•precautions we take to avoid errors in shipment by the use of dif- 
ferent colored tags. 
We want you to see the recleaning machines in operation to show 
you just how much trash, weed seed and dirt can come out of what 
looks to be a fine looking lot of seed as it comes from the farm. 
We w'ant you to see how we keep our lists of nearly half a million- 
customers’ names in a fireproof A^ault and how easy it is to find your 
name if you have bought from us any time within the last tw'o years. 
If you come in January, February or March you can see the thou- 
sands of orders and letters being opened, the amount of remit- 
tances marked on the order, its being recorded and sent to its 
proper department for filling. 
It’s a most interesting sight and you can well spend a half hour 
or so with us and we sincerely want you to come. We have nothing 
in the house that w’e -want to conceal from any customer or visitor. 
Entrance through city retail store at 16 West Mitchell Street, w'hich 
is only one and a half blocks from the Atlanta Terminal Station, 
four blocks from the old Fnion Station. 
