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H. G. Hastings Co., Seedsmen, Atlanta, Georgia. 
THE SOUTHERN RURALIST 
Atlanta, Georgia, is one at the great printing and publishing cen- 
ters of this country. Out of the more than one hundred publications 
sent out from Atlanta, there is one, the Southern Kuralist, that 
stands head and shoulders above all agricultural publications of 
the country in value to the Southern farmer. 
We remember the first issue of the Kuralist ever printed. It 
started out with 4 pages and about 500 circulation once a month. 
Now each issue contains from 24 to 50 pages, going twice a month 
to over 300,000 subscribers in all the Southern States. 
The Southern Kuralist has grown beyond all expectations of its 
publishers. Why? Because it satisfies its readers. Because it’s 
above all things a practical Southern farm paper, edited and printed 
strictly for Southern farmers. Because it brings to its readers in 
every issue something new and of value that they can use in help- 
ing the solving of the farm problems that are constantly coming up 
for you and for us to solve. 
We positively know that the Kuralist is the right kind of a 
paper for every one interested in farming and gardening to read. 
Thousands of our customers have either told us or written to us 
of its real practical value to them and have thanked us for bring- 
ing it to their attention. 
We read it regularly ourselves. We get many good ideas from 
it that help us in the farm work on the Hastings Farm. 
Below you will find our special “Half Price” and “Money Back” 
offer. We have carried this offer for eight years and in that time 
bave received and turned over to the Southern Kuralist Company 
about two hundred and fifty tbousand subscriptions. In only one 
single case have we ever had a customer ask us to have the paper 
stopped and his money returned under the terms of this offer. We 
believe that is fair evidence that every one of the two hundred and 
fifty thousand people find the Southern Kuralist worth-while read- 
ing and of value. 
Why Not Read a Good Farm Paper 
Yes, why not? Is there any real good, solid common sense rea- 
son why you should not have the Southern Kuralist as a visitor in 
your home 24 times a year at a cost of 25 cents, the price of a 
pound of cotton, a peck of corn, or a couple of feeds of oats? That’s 
just about the cost of having it for a year under our special offer 
below, with the chance to have your money back if you are not 
fully satisfied. 
Now, we know that there is a prejudice in the minds of many 
farmers against farm papers or books on farm subjects. Is there 
any real ground for this prejudice against a thoroughly practical 
Southern farm paper like the Kuralist. Surely not. It is true 
that there has been a whole lot of rot and nonsense printed in 
some of the Northern farm papers that have been largely circulated 
in the South. It is also true that there has been a great deal of 
impractical stuff printed in some Southern farm papers and in 
the farm departments of the weekly, semi- and tri-weekly issues 
of the city dailies published in almost every State. All the more 
reason then, that you should read regularly a paper that is a thor- 
oughly practical farm paper for the South. 
There are a lot of farmers that won’t believe that anything true 
about farming can appear in a paper or a book. You may have 
some of that kind in your neighborhood. If they see in the county 
weekly paper that Bill Jones killed John Smith over in the next 
county last Tuesday, they believe it. If they see in an agricultural 
paper that Henry Williams, of Sumter County, Georgia, increased 
his yield of cotton nearly a half bale per acre by plowing his land 
three inches deeper wdth a two-horse plow instead of a “Boy Dixie,” 
they won’t believe it. Why? Just because it was printed in a 
farm paper. Is that a common sense way? 
You Don’t Know All About Farming 
Neither do we. We find and you find something new coming up 
every year on our farms. So do other folks. This is “farm news.” 
It gets into the right kind of farm papers like the Kuralist. Plant 
diseases appear, insect pests are • showing up right along, soils 
after being cropped too long require different treatment. Do you 
know how to handle all these things to best advantage when they 
appear? The chances are 99 times out of 100 that these subjects 
have been handled and handled rightly by somebody else, and how 
to do it has been printed in the Kuralist long before the trouble 
ever shows up on your farm or ours. 
We have no patience with the farmer who will sneer at or con- 
demn good farm information that comes in the printed page of 
a paper or book and at the same time take the same thing all in as 
gospel truth when some brother farmer who got it from the paper 
repeats it at a Farmers’ Union meeting, at a fish fry or picnic or 
outside the church at “preaching.” 
We haven’t got any better sense than to want to get all the in- 
formation about farming we can and we don’t care two whoops 
how it comes to us, whether through the printed page of a farm 
paper or a book, or whether by word of mouth from a neighbor, or 
by letter from one of our seed buying customers. 
First, last and all the time we need all the farm information we 
can get and so do you. This spring catalogue goes to over 500,000 
Southern farmers and gardeners. Of these about 275,000 subscribe 
for and read the Kuralist regularly. What of the other 225,000; 
Are you one of these? If so, why not send in your subscription 
now and try it on? Remember^ you have the Hastings’ guarantee 
to return your money if you are not fully satisfied. It’s a fair 
offer. The H. G. Hastings Co. does not publish the Kuralist, but 
we have a very great interest in having it in the hands of every 
farmer in the South, for no man in the South can read the Kuralist 
for one year, and follow its teachings, without being a better and 
more prosperous farmer in every respect. The men who make the 
Southern Kuralist are shown on the opposite page. 
“Half-Price” and “Money- Back” Offer 
Due to new regulations put into effect By the Postoffice Department as affecting agency arrangements of all publications, also 
increases in postal rates on publications to go into effect in 1918, this is probably the last time that we will be able to make you this 
“Half Price” offer, for cost of reading matter is going up along with other things. We do not expect to repeat this special offer in 
succeeding catalogues. 
'The regular subscription price of the SOUTHEKN KUKADIST is 50 cents per year. For this season only we offer it to you for 
half price — 25 cents per year. W’e want every Hastings’ seed buyer to have the SOUTHEKN KUKAEIST for the next year simply 
because we know it will be worth many dollars to you in your farm work. Let no one say that he “can’t afford” it. At our special 
half-price offer the whole cost for one year is about the value of a pound of cotton, or about the value of a peck of corn.. We are so 
sure that you will be satisfied with the KUKAEIST that we hereby agree that if you will send us 25 cents along with your seed order 
for the paper for one year we will send you your money hack at the end of three months and have your paper stopped if you write 
us that you are not satisfied that you are getting full value for your money and more. 
In this offer we guarantee full satisfaction and money hack if you don’t think it worth it. You need the KUKAEIST. Every 
issue of the twenty-four during the year you will find helpful. Through us you can buy it for 25 cents, exactly half price, with an 
absolute, postive guarantee of your money back if you are not fully satisfied at the end of three months. You can’t get anywhere in 
this world a fairer, squarer offer than that. Just enclose 25 cents extra with your seed order for the KUKAEIST for one year. We 
will start it coming promptly. 
