30 
H. G. Hastings Co., Seedsmen, Atlanta, Georgia 
Head and shoulders above every other farm paper in the South 
stands the Southern Kuralist, that best of all practical common 
sense farm papers. 
There are more than one hundred publications being mailed 
through the Atlanta post office and not a single one of them has 
the number of readers and the influence of the Southern Ruralist. 
The Southern Ruralist is “Supreme in the South”. 
The time has come when the successful farmer must read, keep- 
ing up with the new things in the agricultural world, develop- 
ments and betterments of methods outside of his own immediate 
neighborhood. 
The farmer who is to succeed in his line of business as other 
men succeed in other lines of business can no more afford to get 
along without one or more good farm papers than he can get along 
with an old style plow or cultivat 9 r when something that will do 
more work and better work is available. 
Regardless of whether it be farming or merchandising or man- 
ufacturing, the men who are in it must know all they can if full 
measure of success is to be attained. The more information a 
person can get the better prepared he is to meet his problems. ^ 
We read the Southern Ruralist regularly. There is hardly an is- 
sue printed that doesn’t carry some item of farm information that 
we can make use of on the Hastings Plantation and we are mighty 
glad to get it. We don’t care a rap whether useful farm informa- 
tion comes to us through the Southern Ruralist or by word of 
mouth. The main thing is to get the information and be sure of 
its reliability. 
Farming isn’t what it used to be in the days of our fathers and 
grandfathers. We have farm problems, plant diseases and insect 
pests that were unheard of in their day. If we are to succeed we 
must farm on a present day basis instead of on the father or grand- 
father basis. If we don’t keep up with the changes we won’t last 
long in the farming business. 
You may think it strange that a whole page of this seed catalog 
is taken up with the merits of and special price offer of an agri- 
cultural paper. It is unusual, but the more our farmer friends 
read the good and practical ideas and put them in practice on the 
farms, the better crops at less cost they will produce. This makes 
a better farmer in every respect and a better seed buying cus- 
tomer of good seeds, the only kind fit to plant. 
The farmer who reads and acts on the knowledge acquired will 
grow more diversified crops ; he is a candidate to buy better seeds 
of better varieties. He will give the garden the attention its im- 
portance deserves and in time as he gets better fixed in a money 
way his wife will want and be willing and able to buy flower 
seeds and plants that we sell. 
The Lord help the seedsman who has to depend on the business 
he can get out of the exclusive cotton planting, “land skinning” 
farmer who can’t see any further ahead than a supply merchant 
to run him, and who as a rule hasn’t got the price of a nickel 
package of collard seed ahead in his pockets. The seedsman de- 
pending on business from that kind of a non-reading farmer 
would go broke in short order. 
We all need to read more and think more about what we read 
and in that reading we want to make the right start by reading 
the right kind of a farm paper. 
Why Not Read the Best Farm Paper 
This is an absolutely fair, common sense question. Why not? 
Why not read the best farm paper, one that is edited and printed 
for your particular section so that the farm information contained 
therein won’t be misleading in any way? 
When you begin to study about buying a new plow or cultivator 
you are not going to buy a plow for instance made for and 
adapted to Iowa prairie soil or Ohio or New York conditions 
alone. You are looking for a plow or cultivator to fit Georgia or 
Mississippi or some other Southern state as the case may be. That 
particular implement wants to be and must be adapted to your 
particular conditions. The plow that might just suit the Iowa 
and Ohio or New York man isn’t what you want and would be 
more or less of a failure if you tried to use it on a different kind 
of soil than it was built to serve. 
It is exactly the same way with farm papers. There are some 
splendid farm papers published further north. They are fine for 
the farmers in their particular sections but the conditions they 
serve are different from the ones you work under. You must have 
a farm paper edited and made up by men who know the South, 
know exactly the soil conditions you have, the problems of plant 
diseases and insect pests that you have to combat, the fertilizing 
problems, etc., the hundred and one things that the farmer of the 
South has to deal with which the farmer and farm paper editor 
of the North know little or nothing about. 
We believe absolutely in the Southern Ruralist. We have seen 
it grow from a little four-page monthly with 500 circulation to a 
magnificent standing and influence, 24 to 64 pages each issue and 
going to over four hundred thousand farm families twice each 
month. 
Such growth could only come from giving satisfaction to the 
readers, giving each year many times the value of the small 
amount spent for it. 
Knowing the Southern Ruralist as well as we do enables ns to 
sell it to you under the absolute guarantee of your money back If 
you are not satisfied. See this “money back” offer below. We 
have handled tens of thousands of subscriptions for the Southern 
Ruralist in this way and have yet to have a single subscriber ask 
for his money back. 
Below will be found the special offer. Remember, Mr. C. A. 
Cobb, the editor, and Col. P. J. Merriam President, as well as all 
Department Editors are thorough and practical farming men who 
know and come in practically daily contact with their own and 
many other farms. 
It’s a great paper, the best farm paper, the most practical farm 
paper in the South. The publishers are wide-awake, well-known, 
responsible agricultural men that you can rely on and you can’t 
afford not to read the Southern Ruralist if you want the largest 
measure of success on your farm. 
SPECIAL PRICE AND MONEY BACK OFFER 
The regular subscription price of the Southern Ruralist is 50 cents per year, about 2 cents per copy. If sent in with your seed 
order we can have it sent to you for 25 cents; that is if you live in Georgia, Alabama, North or South Carolina, Florida, Mississippi 
or Tennessee. If you live in any other state the price is 50 cents per year. Foreign subscriptions are $1.00 each per year. (This 
difference in price is due to the Zone System in calculating postage. In the 4th Parcel Post Zone the^ postage alone is about 48 
cents a year or 2 cents per copy. You see from this that you are actually getting the Southern Ruralist free; all you are asked 
to do is to pay the postage and we will see that you get the magazine. West of Mississippi and north of Tennessee is the 4th zone or 
further and so we ask you for 50 cents to cover or partly cover the postage.) 
We want every Hastings’ seed buying customer to be a reader of the Southern Ruralist because we know that you will find it 
worth while ; know that if you read it and use the information, you will gain dollars for every cent spent for the paper. Let no one 
say “I can’t afford it” for that tale won’t go. About two pounds of cotton, about a^ peck of corn or a couple feeds of oats will 
pay for the Southern Ruralist for a year. On top of this we will guarantee that any time within three months we will refund the 
money paid and have your subscription stopped if you are not fully satisfied. 
In this offer we guarantee full satisfaction and money back if you don’t think it worth It. You need the Ruralist. ^ Every issue 
of the twenty-four during the year you will find helpful. Through us you can buy it for 25 cents, with an absolute, positive guarantee 
of your money back if you are not fully satisfied at the end of three months. You can’t get anywhere in this world a fairer, sqnarer 
offer than that. Just enclose 25 cents extra with your seed order for the Ruralist for one year. We will start it coming promptly. 
