PARK AND CEMETERY. 
138 
Nature planted the Mount 
Greenwood oaks when the 
world was young. 
I Exquisite care supple= 
I ments nature’s work. No 
charge for this care. 
Send for book of views. 
Ml Greenwood Cemetery 
City Office 1411 First National Bank Bldg. 
ATTRACTIVE STREET CAR CARD OF MOUNT GREENWOOD, CHICAGO. 
newspapers, is also of substantial 
value both in educat ng the public and 
in advertising the cemetery. 
Nearly every cemetery issues a book 
of rules and general information, and 
many supplement these with hand- 
some books of views. Such beautiful 
books as the collection of photo- 
gravure pictures issued by Graceland 
in Chicago, and the handsome half- 
tone book of Woodlawn, New York, 
are admirable exponents of the two 
strongest points of the modern ceme- 
tery — beauty and care. Lake View 
of Cleveland, a model of careful man- 
agement, also issues special books de- 
voted to some one particular feature 
of the ceme'ery. One of these was 
descriptive of the Wade Memorial 
Chapel; and a more recent one bearing 
the title "Section Nineteen,” describes 
the details of care and administration 
of this choice section of the grounds. 
It is admirably written, a unique speci- 
men of fine printing and includes a 
map of the section, locating each lot 
and accompanied by a table giving by 
lot numbers the cost of the ground 
in each, the area in square feet, the en- 
dowment deposit required and the to- 
tal cost. The attractive appearance 
of all advertising literature cannot be 
too strongly insisted upon. The qual- 
ity of the printing and illustrating 
should be the best that can be ob- 
tained. 
Street car cards offer a form of gen- 
eral publicity that can be made useful 
in familiarizing the name, location, 
and advantages of cemeteries near the 
large cities. Generally they are be- 
yond the city limits, and the great 
majority of people never visit them 
except in case of necessity. People 
do read the street car ads; this has 
been demonstrated. They are at their 
leisure for the time being and have 
time to digest an argument, to appre- 
ciate a clever thought or a handsome 
picture. If they are introduced to the 
idea that the cemetery has the beauty 
of a park, and visit it to see its fine 
trees and well-kept lawns, when occa- 
sion comes the chances are they will 
Send for book of views. 
Mt. Greenwood Cemetery 
City Office 1411 First National Bank Bldg. 
The art which doth mend 
nature, shown in its finest 
form at Mount Greenwood 
Cemetery. 
All lots perfectly cared 
for, and there’s no charge. 
ANOTHER MOUNT GREENWOOD CARD ADVERTISING BEAUTY AND CARE OF GROUNDS. 
