139 
PARK AND CEMETERY. 
purchase a lot in the one which has 
impressed them best. Many ceme- 
teries, of course, do not feel the need 
of advertising, but in the neighborhood 
of the large cities, there is quite an 
appreciable competition, and there is 
no reason why -advertising of a judi- 
cious character may not be profitable. 
Carefully worded and well illustrated, 
such advertising may be of educative 
value to the public, who will become 
familiar with the name and apprecia- 
tive of the advantages of the ceme- 
tery. The preparation of this matter 
is difficult and delicate work. It 
should be entrusted only to an expert, 
and thoroughly criticized by disinter- 
ested persons before presented to the 
public. 
The street car cards used by two 
Chicago cemeteries, of which four are 
reproduced in about one-third actual 
size, are excellent examples of careful, 
dignified, and skillful presentations of 
the lines of argument a cemetery may 
legitimately use. It is difficult to see 
how any one could be offended by 
such advertising as this. 
Mount Hope is the pioneer in cem- 
etery advertising in Chicago, and is 
now spending about $3,000 a year on 
its various forms of literature with 
the idea of giving a fair trial to each 
method. Mr. T. H. Little, assistant 
secretary, who prepares all of the mat- 
ter, is well-informed on advertising 
methods, and as a former newspaper 
man is well equipped for his work 
which has been of a uniformly high 
quality. A handsomely printed and il- 
lustrated booklet of general informa- 
tion gotten out by Air. Little has been 
freely copied by cemeteries in other 
cities, a testimonial to its excellence. 
Souvenir post cards bearing views of 
the cemetery were also used when the 
post card idea was newer than it is 
now. At present A'lount Hope is us- 
ing a series of fine street car cards, 
two of which are reproduced. The se- 
ries began December, 1906. No ex- 
pense was spared to make them at- 
tractive; the pictures are actual photo- 
graphs pasted on the cards, a superior 
method of illustrating seldom seen in 
the car ads. The advertisements are 
changed monthly, from four to six 
new ones appearing each month. 
Seven street car lines, including the 
main trunk lines and cross town lines 
on the South Side, and the Illinois 
Central suburban trains are used. The 
suburban cars and direct lines to the 
cemetery are omitted on the theory 
that the people on them are already 
on their way to the cemetery or at 
least familiar with it. While it is nat- 
urally difficult to trace' direct results 
from this advertising, from personal 
inquiries, Mr. Little believes it is at- 
tracting favorable notice and accom- 
plishing its purpose. In making in- 
quiries people sometimes use the same 
expressions that appear in the cards, 
showing that the points made are re- 
membered. Alount Hope is about a 
mile south of the city limits and dn- 
cludes 305 acres of high rolling land 
of great natural beauty that has been 
handsomely improved and is fault- 
lessly cared for. 
Two of the other cards of Mount 
Hope bear text as follows; 
Beautiful — Parklike — Peaceful. Safe from 
disturbance by the city’s growth. 
Has a perpetual care fund for perpetual 
maintenance. 
That’s worth considering. 
A natural park made more beautiful by 
art. 
Its general care is the best given any 
cemetery in Chicago. 
Don't take another's word for it. 
See Mount Hope and judge for yourself. 
Mount Greenwood, another tract 
where skillful landscape work has 
aided nature in making a handsome 
modern cemetery, started an attrac- 
tive series of cards in April of this 
year. They were prepared by Air. W. 
N. Rudd, president and superinten- 
dent. Mr. Rudd’s expert knowledge,, 
long experience and a happy faculty 
of epigrammatic expression, give his 
cards a literary quality seldom found 
in advertising and they make interest- 
ing reading. The Alount Greenwood 
cards appear in the suburban lines 
leading to the cemetery, the trunk 
lines of most direct connection with 
them and several cross town lines in 
the southern end of the city. The 
Rock Island suburban trains are also 
being considered, as that road has a 
station at Morgan Park, a mile east of 
the cemetery. Unsolicited comments 
Air. Rudd has received on the cards 
show that they are being noticed, and 
he believes in them as a means of 
keeping the name and attractiveness 
of the grounds before the people. 
Mount Greenwood is a half mile north' 
of Mount Hope and contains 80 acres. 
Directions for reaching the cemeteries 
are important in the large cities, and 
several cards of both these cemeteries 
give locations and routes for reaching 
them stated in different ways. The 
two cards of Alount Greenwood shown 
are typical of the careful talk and 
good display. Two of the others 
read : 
Absolutely outside city limits. 
Beautifully laid out. Splendid oaks.. 
Well-kept lawns. You won’t find one- 
neglected corner. Inspection invited. Write 
or 'phone for book of views. 
Visit nature’s beauty spot. Mount Greea- 
wood Cemetery. 111th street west of West- 
ern avenue. Cars of this line will take.- 
you there. 
MEETINGS OF LOCAL CEMETERY ASSOCIATIONS 
To Cemetery Officials in Michigan 
Your attention is invited to the ad- 
vantages offered to the members of 
the Michigan Cemetery Association. 
The object of this association is mu- 
tual assistance and counsel in cemetery 
improvements and methods. 
Its aim is to benefit cemeteries in 
the state, whether large or small, by 
bringing together in friendly inter- 
course people who are interested and 
have experience in cemetery practice; 
also by affording opportunity to visit 
cemeteries under favorable circum- 
stances, thereby becoming acquainted 
with their respective methods; also 
by the presentation at the annual con- 
vention, of questions and topics on all 
subjects pertaining to cemetery work 
and discussing the same. 
Such an organization is certainly 
worthy of your support and it will 
benefit the cemetery under your 
charge if you will become a member 
and attend its annual meetings; this 
appeal is made in the hope that you 
w'ill join the same and become 
an active member at the next con- 
vention, which will be held in 
Lansing, our capital city, on August 
13 and 14, 1907, with headquarters at 
the Hotel “Downey,” where the first 
session will be called to order at 2 p. 
m. of the first day. 
If it is your intention to join, and 
you are earnestly requested to do so, 
please write Mr. Eugene V. GoebeL 
Secretary-Treasurer, Grand Rapids, 
Alich., for particulars. 
Fr-vnk Eurich, Pres. 
New England Association 
The meeting of the New England 
Cemetery Association at Springfield, 
Alass., July 1st, brought out a good 
attendance and was a very profitable 
gathering. 
Oak Grove Cemetery was visited 
before luncheon and in the afternoon 
carriages were taken for Peabody 
Cemetery and Forest Park. At Pea- 
body Cemetery the changes now be- 
ing made at the receiving tomb were 
looked over and when completed will 
