248 
PARK AND CEMETERY 
is that they are not favored by the law, and 
will not be construed to exist unless the 
statute invoked to support them expresses 
the legislative intention in clear and unmis- 
takable terms. * * * Jn enacting legis- 
lation of this general character whose main 
and fundamental purpose is the protection 
under proper management of the bodies of 
the dead, it is not reasonable to assume that 
the power conceded by the Legislature to 
cemetery associations, for that purpose, is 
so comprehensive in scope as to enable 
them to purchase tracts of territory, and to 
hold them unimproved and undeveloped for 
any purpose, out of the taxable assets of 
township, county and state assessments. If 
such a construction of this legislation were 
to be admitted, there would appear to be no 
limit to the bounds of the ownership of the 
corporation, within the terms prescribed in 
the act, except the financial carrying ca- 
pacity of the corporation itself. * * k 
The mere organization of a company, un- 
der the cemetery acts, and the purchase of 
land thereafter, without expenditure to im- 
prove or develop it, but the mere passive 
holding of the land, is not enough to bring 
the claim for exemption within the language 
and spirit of this legislation. Ownership 
and use seem to be the legislative tests 
upon which an exemption from taxation of 
this character may legally be based.” 
The Obituary Record 
George E. Rhedemeyer, superintendent 
and general manager of Harleigh Cemetery, 
Camden, N. J., died suddenly October 7 of 
acute indigestion. Since the founding of 
Harleigh Cemetery in 1885, Mr. Rhede- 
m.eyer has been affiliated with the beautiful 
burial ground. It was the work of Mr.. 
Rhedemeyer in landscape gardening that 
made Harleigh the beautiful spot it is. He 
had been frequently sought for expert ad- 
vice in planning cemeteries. 
The deceased was the founder of the 
“Oaks,” one of the elite residence sections 
of Camden county. He was president of 
the Twentieth Century Building and Loan 
Association and secretary of the Camden 
Motor Club. At his death he was one of 
the four owners of Harleigh. He was also 
a member of Trimble Lodge, No. 117, F. 
and A. M. 
A widow and two daughters, Mrs. Helen 
Haines, of Rydal, Pa., and Miss Jessie 
Rhedemeyer, survive him. He was fifty- 
seven years of age. He was a member of 
the Association of American Cemetery Su- 
perintendents, and the funeral was attend- 
ed by the following members of that or- 
ganization : Christian G. Simon, of Mt. 
Peace; W. N. Kiefer, of Ardsley; W. Win- 
ters, of Northwood; W. Ricker, of Hill- 
side; George Hitchcock, of Riverside, Nor- 
ristown, Pa.; Mr. Wilson, of Arlington, 
Camden, N. J., and George M. Painter, of 
Philadelphia. The association also sent a 
floral offering. 
Cobble Stone Drinking Fountain 
J. A. Wendorph, superintendent of 
Roseland Park Cemetery, Birmingham, 
Mich., has constructed some very inexpen- 
sive and attractive cobblestone drinking 
fountains, one of which is illustrated here. 
The fountain is made of cobble-stones 
about 2 to 3 inches in diameter. For the 
bottom Mr. Wendorph uses half of a 50 
gallon barrel. It is set level and the cob- 
ble-stones laid inside by hand. For the 
top barrel staves inverted are used. The 
COBBLE-STONE DRINKING 
FOUNTAIN. 
ASKED AND 
Cemetery Advertising 
A. L. Gale, Chicago. 
Dear Sir: Your paper on “'Dignified Ad- 
vertising” read before the recent convention 
of Cemetery Superintendents, and published 
in “Park and Cemetery,’’ makes very in- 
teresting reading, Mr. Gale, but I would 
like to ask you, how can advertising be suc- 
cessful without a “punch"’ in it, and how in 
the world are you going to put a “punch” 
into a dignified cemetery ad? Our experi- 
ence is, that as the undertaker sees the peo- 
ple first, he is generally the controlling in- 
fluence in designating the cemetery. Where 
competition exists for cemetery business, 
what kind of “punch” can be put into a 
cemetery ad that will attract the attention 
in a manner that will influence people to 
exercise their own discretion without the 
staves are placed close enough together 
so that the stones do not fall through while 
they are being laid in. When completed 
the work is allowed to stand for 24 hours; 
then pointed up and the joints brushed 
out with a stiff brush. 
With a few shrubs planted near they 
make a cool and inviting drinking place. 
They have many of these throughout the 
grounds and they are appreciated and 
patronized freely by the people as well as 
by the birds. 
The Cover Illustration 
The entrance to Smithfield Cemetery, 
Pittsburgh, Pa., illustrated on the cover 
of this issue, is a good typical example of 
the massive post type of entrance gateway. 
This is an entrance structure particularly 
appropriate to a cemetery as suggesting 
massiveness, permanence and simplicity. 
The variety of effects that can be secured 
by the treatment and construction of the 
posts, make possible a number of interest- 
ing monumental and architectural composi- 
tions. 
Posts of this character in stone, brick or 
concrete, may be designed to harmonize 
with the landscape or the buildings near 
the entrance, and vases, lamps or other or- 
namental details may be added to secure 
an effect as ornate and impressive as 
might be desired. 
The height of the posts and their size 
should be determined by the width and lay- 
out of the drive and walk gates, and the 
character of the office or entrance struc- 
tures that are included in the general en- 
trance view. 
These entrance gates were built by the 
Stewart Iron Works Company of Cincin- 
nati who have a variety of interesting de- 
signs of this character to suit any park or 
cemetery entrance problem. 
ANSWERED 
cemetery getting in bad with the under- 
taker? — Cem. Ass’n. 
I am quite interested in your question re- 
garding the necessary “punch” in advertis- 
ing, and I note that you are at a loss to 
understand how this element can be injected 
into cemetery advertising. 
It seems to me that in this case the prin- 
cipal essential would have to be called by 
some other name. I agree with you that 
the word “punch’’ would scarcely fit in this 
case, and I would prefer to call it “atmos- 
phere.” It seems to me that the first requi- 
site of good advertising is to find out just 
exactly what one has to sell and then let 
that be the dominant note in advertising, 
whether it be called punch, atmosphere or 
by any other name. 
In the case of a cemetery the important 
point might be beauty of location, attrac- 
An exchange of experience on practical matters by our readers. You 
are invited to contribute questions and answers to this department 
k 
