287 
PARK AND CEMETERY . 
SYSTEMATIC CEMETERY NEWSPAPER ADVERTISING 
It has frequently been pointed out in these pages that 
the modern cemetery has much to advertise that may be 
judiciously and inoffensively told the public. The prac- 
tice of advertising is steadily growing, and there are now 
iew modern cemeteries tributary to the large cities that 
<lo not make use of publicity in some form or other. Ad- 
Entrawe to Mt. Greeuv/ood Cemetery. 
Perpetual Care 
of Cemetery Lots may mean a great deal— or very little. 
At Mt. Greenwood 
Cemetery 
Perpetual care means that every lot and every single grave purchased, 
as well as the buildings, inclosures, drives and walks, will be main- 
tained in their present perfect condition 
For All Time 
and that ample funds are constantly being placed rn trust for this 
purpose. 
It means that no lot nor single grave in this cemetery will be sold 
without this perpetual care — hence, there will be no lots unsightly and 
uncared for adjoining your own. 
It means that the spot selected and cherished by you will never — 
can never — suffer from the indifference, neglect or inability of those 
who follow you in the long years to come. 
Out of the price of every lot sold in Mt. Greenwood, 20 per cent 
($20.00 out of every $100.00) is deposited with tlie Chicago Title & Trust 
Co. 20 per cent of the price of every .single grave, 20 per cent of all 
interment charges, and 20 per cent of receipts from monument founda- 
tions— all these amounts, practically one fifth of the income of the 
cemetery is deposited and will be forever held in trust to make sure 
for all time that the cemetery and the individual lots and graves will 
receive the same perfect care as at present. 
We believe that no cemetery in America has ever before made so 
broad -and sp liberal a provision for the protection of the interests of 
its lot owners. Full particulars on application 
Mt. Greenwood Cemetery Association 
1411 First National Bank Bldo- Teleohone Central 517P 
■NEAVSPAPER ADV. OF A CHICAGO CEMETERY. 
vertising in all its local forms has been successfully car- 
ried out, as some of the specimens of literature that have 
been noticed in these pages from time to time has indi- 
cated. 
Handsome descriptive booklets, portfolios of views, 
.special circulars on some feature of cemetery manage- 
ment, .such as perpetual care, have been effectively used in 
numbers of cases. Cemetery advertising has in fact been 
largely confined to the use of special booklets and street 
car cards. Some very fine examples of the latter form of 
publicity used by two Chicago cemeteries have been de- 
scribed in these pages. The pioneer effort, however, to 
conduct a systematic, continuous and well-planned cam- 
paign in the daily newspapers is now being tried out by 
IMt. Greenwood Cemetery of Chicago. 
Mr. W. N. Rudd, president of Mt. Greenwood, is re- 
sponsible for the direction and inception of the cam- 
paign, and bis capacity as a writer and speaker on horti- 
cultural subjects makes him particularly fitted for the 
work. The results of his experience and observations will 
be particularly interesting to cemetery men who know 
his capacity for keen analysis and his mastery of ceme- 
tery methods. 
The Mt. Greenwood advertisements are running this 
spring twice a week in the Chicago Evening Post and the 
morning Tribune. They vary in size from three inches 
single column to ten inches' double column. 
The advertising is handled by the Long-Critchfield Cor- 
poration and some of the copy is prepared by them and 
some by Mr. Rudd. The advertisement on perpetual care 
reproduced here is one of Mr. Rudd’s and is an admirable 
summing up of the points of exposition and argument on 
this subject on which the public is interested. All the 
advertisements are set in the same excellent typography 
and expressed in the same careful, concise, and forceful 
manner. 
The striking picture of the entrance shown in this ad- 
vertisement appears in all of them. The text in some of 
the others of the series follows herewith; 
This is the entrance to Mt. Greenwood Cemetery. Fashioned 
after the gateway leading into a wonderful, old Italian garden of 
the sixteenth century. 
Its simple dignity does not belie the beauty which lies beyond. 
It speaks eloquently of the unfailing watch kept over this Garden 
of Sleep. At Mt. Greenwood we endeavor to make the choosing 
of a last resting place for beloved ones a reverent pleasure to 
you and not an errand of woe. 
The question must be faced by every one some day. Why 
not now, when better judgment and clearer reason can be 
brought to bear upon it than in those hurried hours when the 
need arises? At Mt. Greenwood, we endeavor to think of every- 
thing for you. Your selection of a lot is made as easy as pos- 
sible under all circumstances. 
het us send you a book showing you some of the beauties of 
Mt. Greenwood — like a vast private park forever under guard. 
It is ideally located, entirely outside the limits of the busy city. 
It has all of the deep, unbroken peace of the old, country 
churchyard. EJven the growth of a great metropolis can never 
encroach upon its domain. 
This book tells you how every nook and corner is perpetually 
tended. How perfect records are always kept. Shows you some 
of Mt. Greenwood’s beautiful driveways and landscape. 
But, better still, see Mt. Greenwood itself, at your leisure. 
Let us send you a guide and transportation — we will be glad to. 
Then you will be sure of the easy accessibility of Mt. Green- 
wood — sure that every detail is as perfect as human intelligence 
can plan it. 
vV'rite or telephone us. Or call, if you find it convenient to do 
so. 
MT, GREENWOOD CEMETERY ASSOCIATION 
1411 First National Bank Bldg,, Chicago 
Telephone Central 5179 
SEE MT. GREENWOOD IN AUTUMN. 
You will gain an Idea of its all-the-year beauty and the con- 
stant expert care taken of every part. Let us place at your 
service a guide, and provide transportation free. 
Mt. Greenwood offers in the highest degree the essentials that 
appeal to those who realize the wisdom — the simple, sensible 
forethought — in the advance selection of a family burial plot. 
Location — on high, dry and roiling ground, outside the city 
boundary; accessibility — quickly and directly reached by railway 
and surface ;lnes; — beauty. — a natural forest of giant oaks, mag- 
nificent lawns, fiowers and shrubs — perfection in landscape gar- 
dening; protection — a clear and perpetual title — duplicates kept 
to guard against possible destruction of records. 
Some especially desirable locations are available. 
Let us know when you desire to visit Mt. Greenwood, and we 
will arrange accordingly. 
Beautiful portfolio of views mailed free on request. Write or 
telephone. 
MT. GREENWOOD CEMETERY ASSOCIATION 
1411 First National Bank Bldg., Chicago 
Telephone Central 5179 
BEAUTIFUL MT. GREENWOOD. 
The selection of a family burial lot should be made well be- 
fore the actual need of it — when clear, unhurried judgment will 
insure a wise decision. 
Mt. Greenwood offers' an ideal location; the highest point with 
in a radius of 14 miles of the Chicago Court House — entirely 
outside the city limits. A native forest of magnificent oaks, 
carpeted with beautiful lawns, flowers and shrubs — nature’s 
beauties preserved and enhanced by artistic cultivation and skil- 
ful landscape gardening. 
Broad driveways — well graded and macadamized — wind through 
the grounds, and 'perfect care and neatness extend to the fur- 
thermost nooks and corners. 
See Mt. Greenwood now in its full autumnal beauty. Let us 
place at your service a guide — and provide transportation free. 
We will gladly send on request our handsome portfolio of 
views — and explain the special advantages offered. Write or 
telephone us. 
