:K)7 
PARK AND CEMETERY . 
PI.ANTING ABOT’T MONTAfENTS. WOODEAWN CEiFETERY, NEW YORK. 
The increasing number of illustrated books that come to us 
from cemeteries makes it more and more evident that this 
form of advertising is more freely used than any other by 
modern cemeteries. Few of these books have anything ap- 
proaching the advertising value they should have, for the 
reason that they lack the expert care and attention that is 
given to the grounds they are intended to represent. 
These booklets are designed to interest and inform the lot 
owners and those who might be lot owners. The interesting 
and important facts about the cemetery should therefore be 
earnestly sought out and atrtactively and forcibly presented. 
The chief points of public interest about the lawn cemetery 
are: landscape beauty of the grounds; care in maintaining 
and improving them; and wise business methods in their man- 
agement. 
Beautiful pictures and perfect printing are the first essen- 
tials to the effective presentation of the lesson of landscape 
beauty. The attractive spots in the grounds should be hunted 
out and photographed by an expert landscape photographer, 
and reproduced by the best engravings that can be bought. 
The physical appearance of the book must be relied on to se- 
THE MAKING OF A GOOi 
cure interest and attention, or the facts presented in the read- 
ing matter it contains will often never be read. It should be 
a physical demonstration of the beauty of the cemetery 
grounds. Perfect printing and illustrating, however, are but 
half of this book’s appeal. 
The interest that has been aroused in by the handsome ex- 
terior must be maintained and reinforced by the text that 
accompanies it. There are numbers of the better managed 
cemeteries that have learned that their litefature must be per- 
fectly printed and illustrated, but very few have gone farther 
than this starting point and made the contents of their book- 
lets entertaining, readable and informing. Few cemetery 
books have anything in them to arouse the interest of out- 
siders. 'Generally there is a copy of the by-laws and rules, 
accompanied by the articles of incorporation, a list of lot 
owners, prices of lots, treasurer’s report of receipts and ex- 
penditures or other formalities that bear no remote connec- 
tion with the illustrations. The reading matter is calculated 
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