,1 
J 
^08 
PARK AND CEMETERY. 
AT THE JUNCTION OP TWO DRIVES, WOODUAWN CEMETERY, NEW YORK. 
CEMETERY ADVERTISING BOOK 
to repel all whom the pictures have been fortunate enough to 
attract. 
The contents of such a book should be considered both 
as news and advertising, and should be prepared by some one 
who has some training in writing to attract the public. The 
same features of interest about the grounds that have been 
pictured should be described by one who can picture them as 
attractively in words as they have been shown by the photog- 
rapher. This might be the subject of a very interesting chap- 
ter that would tempt people to come and see for themselves. 
Another chapter could be written about perpetual care in 
some such interesting and explanatory manner as the Mount 
Greenwood Cemetery talk on this subject that was referred 
to in these pages last month. There is news of considerable 
interest to the public and profit to the cemetery that should 
be told. Someone who knows news should be selected to 
find it and write about it. The pictures should illustrate the 
text and the text should amplify and explain the pictures. 
The reports of the work done on the grounds might be so 
told as to explain its value and place in the cemetery’s man- 
agement. There is a story connected with every part of the 
work and with every scene that is reproduced. See that it 
is properly told. 
A book which is as near perfection as the arts of printing 
and illustrating can make it on the pictorial side, is the one 
issued' by Woodlawn Cemetery, New York City, from which 
we show on these pages two more fine views, minus, of course, 
the artistic effects of color and typography of the origin;d. 
And yet even this book tells but half the story. With ma- 
terial for a vastly entertaining talk about each of the views 
shown, this book contains no text except a very brief and 
formal statement of prices and essential information about 
the business affairs of the cemetery. 
Each of these pictures might be the subject of a delightful 
little essay on landscape effects and the careful planting and 
planning that produced them. Many of New York’s famous 
people rest in these grounds. Many elaborate tombs and ar- 
tistic monuments have been reared to their memory. William 
E. Curtis, the well-known newspaper correspondent, wrote 
