PARK AND CEMETERY. 
408 
A DEDICATED CEMETERY. This park 
can never be used for other than burial 
purposes. 
NATURE has made this natural park a 
place of solitude, peace and beauty. 
NON-SECTARIAN, being' open to all with- 
out religious or fraternal discrimination. 
These display advertisements are run 
in six rural weeklies and are supple- 
mented by reading notices just as care- 
fully written. These tell in interesting 
fashion of the beauties of the grounds 
and of all the features of modern man- 
agement that ought to interest lot 
owners or prospective lot owners. 
k'nllowing are examples of the read- 
ing notices ; 
THE LITTLE VALE A.MOXG THE HILLS. 
There is a pleasant vale of green lawns 
and stately trees, over which the evening 
shadow^s of grand old Tamalpais gently spread 
their veil of darkness. Its beauty is a gift 
of nature, enhanced by the ministrations of 
man. Yet no man dwells w’ithin its limits, 
nor ever shall, for it has been set apart 
for all time as the abiding place of those 
who have finished their life work and whose 
mortal remains shall lie forever amidst the 
peace and quiet of the hills. 
Mount Tamalpais Cemetery is a fine ex- 
ample of the modern lawn-park jdan and 
fully justifies its claim as California’s most 
beautiful rural burial park. The advan- 
tages of the lawn-park plan are many. The 
w’ide stretches of lawn, unbroken by copings 
around individual plots, tend to preserve 
the park-like appearance and afford a far 
better setting for memorial structures than 
the narrow' limits of a lot will permit. 
In the matter of economy the lawn-park 
plan has everything in its favor, eliminating 
the expense of copings around the plots, 
which often cost two or three times as much 
as the plot itself. And in addition to these 
advantages is the further economy in caring 
for the plots under the system of perpetual 
care, which is in operation in this cemetery. 
Where copings are used, it is necessary to 
make the charge for perpetual care mate- 
rially higher, as the work of keeping the 
grass in good condition is hampered by the 
difficulty of trimming close to the coping. 
Under the lawn-park plan this w’ork is 
obviated, and hence the charge for perpetual 
care is lessened. 
But the chief advantage of this sj'stem 
is the increased beauty and dignity of the 
effect of these w’ide .spreading lawns, through 
which the well-kept roads and paths w'ind 
among the knolls and trees. Mount Tamal- 
pais Cemetery is particularly rich in trees, 
which stand where nature planted them 
many years ago, mature and sturdy guard- 
ians of the vale. 
A ri.AIX STATEMENT OF CERTAIN 
FACTS. 
A straight line is the shortest distance 
between two points. A straight talk is the 
shortest distance betw’een seller and buyer. 
Roundabout methods in salesmanship are 
but obstacles in the path. 
This article is frankly an advertisement. 
It deals w'ith something which every fam- 
ily must own, yet which is seldom pur- 
chased until immediate necessity compel.s. 
Yet. when necessity does compel its pur- 
chase is the time the buyer is least pre- 
pared to buy. A frank statement of the 
facts should prove, and will prove to the 
thoughtful, that it is in every way to his ad- 
vantage to purchase before the actual need 
arises, a cemetery lot. 
Consider the question carefully. It has 
many aspects; some sentimental, others pure- 
ly financial. When it becomes imperative 
to purchase a cemetery lot it must be done 
hurriedly, without due deliberation, by one 
whose judgment is rendered less keen by 
grief and anxiety. Often, under these con- 
ditions, a selection is made w'hich is re- 
gretted in after years. The location of the 
lot might have been bettered. The size is 
perhaps, too small, being purchased without 
due thought as to the number of interments 
w'hich may in time be necessary*, resulting 
in. the separation of the familj' in their 
last resting place. 
Moreover, the financial burdens of sickness 
and death are often so severe that the ad- 
ditional expense of a cemetery lot re.sults 
either in the purchase of one w'hich is in- 
ferior to what might have been selected or 
imposes an undue financial strain. 
Furthermore, as the lots in a cemetery are 
sold, tho.se which remain advance in value, 
as is the case with other real estate, and the 
expense of purchase is thus increased. Un- 
der modern cemetery management, it is 
possible to buy a lot on a small initial pay- 
ment. the balance on terms so easy as to be 
readily met. 
THE MOUNT TAMALPAIS CEMETERY 
is prepared to sell lots on terms as above 
stated. This cemetery’ is a beautiful ex- 
ample of the modern rural burial park, sit- 
uated at the base of Mt. Tamalpais in San 
Rafael, dedicated forever to burial uses ‘mly, 
and forever secure from the encroachment 
of dwellings. 
It would be well for you to inspect the 
grounds with a view to purchasing a lot 
while in a position to give to the selection 
ample consideration, rather than to make a 
hurried choice under the pressure of neces- 
sity. 
PAC-SIMILE OF PAGE OP MOUNT TAMALPAIS CEMETERY BOOK. 
