PARK AND CEMETERY. 
155 
WHAT WK MIGHT SEE. 
View behind the Billboards seen in No. 1. 
NO. 2. WHAT WE SEE. 
WHAT WE MIGHT SEE. 
View behind the Billbcards in No. 2. 
NO. 1. WHAT WE SEE. 
The Twentieth Century Club Committee on the 
Abuse of Public Advertising has been collecting and 
publishing in the local press of Worcester, Mass., 
some views presenting “both sides” of the billboard, 
contrasting the front and back, and showing what 
we see and what we might see. 
The first two illustrations at the right recently ap- 
peared in the Worcester Gazette, accompanied by the 
following comment ; 
“The above cuts represent what we see as we pass 
the Gates lane car barn, and what we ought to see and 
would see if our rights were respected. As soon as 
we come to a realizing' sense of what is ours by natu- 
ral right, we shall not allow our public ways and 
parks to be disfigured by these hideous monstrosities. 
Billboards which deface streets and vacant lots are the 
only organized opposition to public betterment. 
“Billboard advertising is a blight upon real estate 
values. It is an injustice to individuals by its en- 
croachment upon homes and private property. It is 
a robbery of the right of individuals and of the com- 
munity by damage to property which it adjoins in 
violation of the underlying principle of law of the 
greatest good to the greatest number. 
“To place these boards along our public ways, which 
have been made beautiful by taxation of the people, 
is an imposition upon the whole community. The 
fact that this form of advertising has been taken up 
so largely by liquor and patent medicine firms ought 
to prevent any reputable business house from being 
reckoned in the same class of advertisers. 
