PARK AND CEMETERY. 
139 
ADVERTISING SPECIAL CARE AND LOT ENDOWMENT 
Attention to the last resting place 
of man is an obligation placed upon 
the living, by ancient custom and by 
all the feelings of common humanity. 
Not only is this obligation one of af- 
fection, but it also makes strong ap- 
peal from the standpoint of duty, as 
in many instances the present posi- 
tion in life and the many comforts 
and conveniences enjoyed can be at- 
tributed to the efforts of those whose 
place of burial may not be properly 
attended to, because no permanent en- 
dowment for that purpose has been 
made. The living owner of a lot need 
not look far to appreciate that if pro- 
vision for perpetual care is not made 
by himself, it is seldom attended to 
by his heirs. 
“Gone are the living, but the dead re- 
main — ” 
And not neglected for a hand un- 
seen 
Scattering its bounty like a summer 
rain, 
Still keeps their graves and their 
remembrance green.” 
— Longfellow. 
Few cemeteries give sufficient atten- 
tion to advertising the advisability of 
perpetual and special care, and other 
special forms of service rendered by 
the cemetery authorities. We have 
previously called attention to the care- 
ful attention given to this matter by 
Laurel Hill Cemetery, Philadelphia, 
and to the wide variety of special serv- 
ice rendered for lot holders in the 
grounds of this cemetery. We have 
shown illustrations in these pages 
from special books issued by this cem- 
etery on brick graves and tombs and 
grave decorations, and the accom- 
ing picture is from a general illus- 
trated booklet that contains in addi- 
tion many pictures and descriptive 
matter on special care of lots, en- 
dowments, bequests and modes of 
burial. No lot holder in Laurel LI ill 
Cemetery is allowed to forget that he 
should place in trust, with the Ceme- 
tery Company, a fund to keep in or- 
der his lot and the memorials 
thereon. 
With the sale of the first lot, the 
Trustees of Laurel Hill Cemetery be- 
gan a Permanent Fund. The Perma- 
nent Fund is created by the setting 
apart and the investing of a certain 
proportion of the moneys received by 
the Company from the sale of each 
lot, the income whereof is applied to 
the preservation of the cemetery in 
PERPETUAL CARE LOT IN LAUREL HILL CEMETERY, PHILADELPHIA, AND IVY BORDERED TOMB. 
Care Fund Also Provides for Cross Planted With Ivy. 
