PARK AND CEMETERY 
AND LANDSCAPE GARDENING 
PUBLISHED BY ALLIED ARTS PUBLISHING COMPANY 
R. J. HAIGHT, President H. C. WHITAKER, Vice-President and General Manager O. H. SAMPLE, Secretary-Treasurer 
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$2.50 a year. Single copies, 25 cents. Published on the 15th of the month. Copy for advertisements and reading matter should reach us by the first of the month. 
MARCH, 1916 
EDITORIAL 
VOL. XXVI No. 1 
Cemetery Advertising and Selling 
The selling and advertising problems of a cemetery are of a 
particularly delicate and exacting nature. The selling of cemetery 
lots cannot he handled in the same manner as the marketing of 
a real estate subdivision aad yet a systematic advertising and 
selling campaign will dispose of cemetery lots to people before 
they need them. This aspect of selling the lot to families before 
death has occurred is protitably and inoffensively done by a 
number of cemeteries, and is a legitimate and important aspect 
of cemetery advertising. In a recent folder devoted principally 
to perpetual care, Mt. Greenwood Cemetery, Chicago, presents this 
argument in a very effective manner, as follows, under the caption 
‘‘Cemetery Insurance" : 
“Every prudent man today carries life insurance as a protection 
The Value of 
We have freciuently called attention in these pages to the actual 
increase in property values brought about by the development of 
public parks. Instances of the enhanced value of individual pieces 
of property adjacent to parks and boulevards can be found in 
every city that has a park system of any considerable extent. 
There is another aspect of the larger value that accrues to a city 
by virtue of the improved living conditions and favorable publicity 
that accrues to an entire community by reason of its reputation 
as a "park city.” The park system of Kansas City is known 
throughout the country for its efficient and complete character and 
the park board of that city in a recent report calls forcible atten- 
tion to the part the park system has played in promoting the 
growth and prosperity of the city. The report says that the city- 
should as a whole know what many of its business men have fully 
appreciated — that the establishment in a final condition as it is 
today of its park system has attracted to itself from the territory, 
frequently not tributary to Kansas City, a most excellent and 
constantly growing population. Like all other cities, Kansas City 
To Control White 
In order to protect the white pine forests of the country from 
the disease known as the white pine blister rust, it is proposed to 
place a Federal quarantine on shipments of five-leaved pines and 
cultivated black currants from several Eastern States. The states 
which it is proposed to quarantine on this account are New Hamp- 
shire, Vermont, Massachusetts, Connecticut, New York and Penn- 
sylvania. 
The white pine blister rust, like citrus blight and blister blight, 
is an imported disease which was introduced into this country on 
nursery stock before the passage of the Federal Plant Quarantine 
Law. Ninety per cent of the infections now in .America came 
from a single German nursery. 'I'he disease, it is said, can be 
controlled in the Eastern States, where it now exists, but if it 
finds its way into the Western forests there is no likelihood that 
its spread can be successfully checked. .At the present time these 
forests are free from blister rust and it can only be introduced 
into them through nursery stock of five-leaved pines or currants. 
A quarantine against the relatively limited traffic in this stock is, 
therefore, believed to be a necessary i)recaution. 
.As an additional safeguarfl, it also is proposed to i)rohibit the 
for his family when the inevitable end comes and be can no longer 
provide for them or shield them from the sterner things of life. 
Why, then, not carry the same principle further and provide a 
suitable cemetery lot — have it paid for and ready — against the sure 
time of need. The expense is easily borne now. Can it be so 
well borne by your family after you are gone? 'I'he hardest of 
all hard tasks which come at the time of grief is the trip to the 
cemetery and the selection of the lot. Where no shadow of grief 
hovers, when one is not bowed down in sorrow-, then good judg- 
ment can be used, then all can join cheerfully in the selection, and 
the task is a light one. Is it fair to shirk this duty? Is it fair 
to put this burden — so needless — on your loved ones? Attend to 
it noiv. Select a lot in beautiful Mount Greemeood.” 
Public Parks 
is in distinct competition for additional population. The comfort- 
able residential conditions due very largely to the establishment of 
its park system has made Kansas City attractive in a sufficient 
degree to attract a very large population which should normally 
have gone to much larger cities. In this sense alone the com- 
munity’s investment in its park system has proved to be a decid- 
edly wise one. In order that the community may constantly main- 
tain that element of attractiveness which has brought this addi- 
tional population, there should be no let-dow-n in the standard of 
development and constant painstaking maintenance of all of its 
properties. While no community can do all of this class of public 
work in a short time, yet constant effort is necessary toward the 
completion in usable condition of all of its properties both in its 
boulevards and parkways, and especially in its parks. The park 
properties throughout the whole system provide ample recreational 
facilities for the present population and to some extent for future 
growth, which should be the aim of every well-planned park 
system that seeks to serve its community best and thereby attract 
a greater population and produce better conditions of city life. 
Pine Blister Rust 
entry of five-leaved pine nursery stock from Canada and of 
nursery stock of currants and gooseberries from Canada, Europe 
and Asia. These questions will be considered at the same hearing 
as the proposed domestic (|uarantine. 
The im))ortance of protecting the white pine forests from the 
blister rust may be inferred from tbe fact that in New England, 
New A'ork and Pennsylvania alone there are still fifteen billion 
feet of mature white pine valued at not less than $75,(XA),0()(), and 
in the Lake States, twelve billion feet valued at $%,(M1(),(1(X). In 
tbe enormous forests of the West the white pine and sugar pine 
are anu)ng the most valuable trees. .At a conservative estimate 
there are about thirty billion feet of Western white pine, which 
are worth at least $W,(XX), ()()(). Of these, twenty billion feel are 
in private holdings and ten billion feet in national forests. The 
value of the mature sugar pine is placed in the neighborhood of 
$150,fXX),(XX), the greater part of which is in private hands. 
In addition to its effect upon this standing timber, the spread 
of the disease would seriously interfere with the planting of trees. 
At the present time the white ])ines are among the priTicipal varie- 
ties planted, not only by private owners, but also by cities, states, 
and the national government. 
