who 
Fashion Expert 
buy for 112 grei 
insist on 
T\/TILLIONS and millions of 
T ' A dollars every year are en- 
trusted to these clever women 
—the department store buyers 
of frocks and blouses, hosiery, 
underthings, gloves— the ward- 
robe of American women. 
From th e fashion centers of the 
world— New York, Paris, London- 
they select the season’s most success- 
tul styles— the latest things in colors, 
in fabrics. 
More than any other women— be- 
cause they buy for all women— they 
must know how lustrous silks and 
soft woolens and lovely colored cot- 
tons will wear— how proper washing 
will guard their charming texture and 
color, will keep them looking like 
new through hard, every day wear. 
They know also how easily every- 
day things, as well as exquisite flower- 
or 
like garments, < 
wrong methods of 
j l n 112 of the m< 
in America — doinj; 
of all the large dep 
ness* — women bu 
how they took car 
things. And we c 
washing their own i 
92% of these e 
These fashion au 
the nature of fine f 
choice of soap is al 1 
life and newness, w 
They insist upo 
own things— for st 
^nd lingerie, negli 
their sheerest and 
frocks. And they t 
blue package foi 
show, in 8 out o 
homes in cities fro 
Lux keeps things (lew-look- 
ing, makes them last far 
longer than they do washed 
with other soaps -flakes, 
chips or cakes. The rich, 
safe Lux suds cleanse with- 
out rubbing -keep silks, 
chiffons, woolens, colored 
cottons like new. 
FABRICS NEW 
