delivery, would cost you $150. (Man}- sets are in fact so contracted for). Besides this, 
you will retain your interest in th.e Comnaii}-, and participate in future cash d.ividends, if 
such dividends there he. 
In like manner, a set of the Sunset Edition De Luxe (regular pay-on-delivery price 
$110), may be engaged upon advance payment of $80. of which $20 down and $20 January 
1st each year till paid in full. You will receive a certificate for a three-quarter share of 
stock in The Birds of California Publishiiig Company, and a guarantee of the set of books 
as a dividend. 
A set of the Large Paper Edition De Luxe goes for an advance payment of $50 
($12.50 down and $12.50 per annum till paid) and carries a half share of stock, wdth 
guarantee. 
Finally, a set of the Booklovers’ Edition may be secured by advance payment of $35 
of which $8.75 down and like payment for three succeeding Januaries, with issue of a one- 
third share of stock. 
These plans all represent a substantial saving of money, and their previous use has al- 
ready guaranteed the success of the undertaking. iNIoreover, the life of our author is 
fully insured in favor of our stockholders to a point above the actual paid-in risk, and 
will he so insured until such time as his manuscript and photos are completed, ready for 
press. There is thus no known possibility of loss. 
J'hirty-nine of the Coojrer Club members whose names appear above have so sub- 
scribed. and are payiiig for rheir stock on the instalment plan. Our present offer to the 
remaining members is still more liberal in view' of the now assured results. The da}-s of 
uncertainty have passed. 
We do not say much about cash dividends. There ought to be a good chance of 
such returns, for we mean to put the popular edition on a permanent basis. .But we are 
not asking for your money in order that w'e may return it in cash dividends. We are ask- 
ing you to invest in books, and we are undertaking, guaranteeing, to give you books from 
30 to 50 per cent better than you pay for, because you pay for them noiv. 
Or if you are “afraid of a stock proposition,” you may engage the books upon pre- 
cisely the same terms of payment, and the secretary of our company will carry the stock as 
a personal risk ; that is, you will he asked to accept his personal receipt and guarantees for 
moneys received instead of ours. Fie wdll own the stock and you wdll get the books. Our 
Patrons, following the lead of Mr. Crocker, preferred to do this, and are now required 
so to do. You are welcome to either arrangement, hut we think you are missing a 
good thing if you “pass up” our stock. 
To recapitulate: Any member of the Cooper Ornithological Club may obtain a 
copy of the Stockholders’ Edition for $100 (payable in four payments of $25 each), 
or a Sunset Edition for $80 (four payments of $20 each), or a Large Paper for $50 
(four payments of $12.50 each), or a Booklovers’ for $35 (four payments of $8.75 
each), w'ith or without issue of stock. 
Subscriptions will be filed promptly in the order received. This offer is good till June 
1st, 1913 only, and will automatically expire before that date whenever the remainder of 
the 110 shares is exhausted. No more copies of any edition w'ill be sold thereafter at less 
than full price. 
Nou-iucinbcrs are w'elcome to subscribe at the current rate ($110 for Stockholders; 
$85 for Sunset — no reduction on Large Paper and Booklovers), paying for the same in 
four instalments, as aboA'e, xoifli or xoitliont issue of stock, as desired — till June 1st, at 
which lime the prices will advance to $120, and .$90, respectively. 
Subscriptions at the regular rates, payable on delivery of books, are ahvays w'elcome 
until the limit set for each edition is reached. 
All subscriptions for stock or for books at reduced rates must be accompanied by 
remittance of one-fourth. 
C)rder blanks and further information will be cheerfully furnished. We request that 
inciuirers specify the particular edition in w'hich they are interested. 
Very truly yours, 
THE BIRDS OF CALIFORNIA PUBLISHING COMPANY, 
San Francisco, Los Angeles, and Santa Barbara. 
Address all correspondence to the Santa Barbara office. 
Directors \A. B. Howell, M. C. O. C., Covina; H. S. Swarth, M.C.O.C., Los Angeles; 
Wm. E. Colby, Berkeley, President; F. E. Newbury, M.C.O.C., San Francisco; H. W, 
Carriger, M.C.O.C., Oakland. Vice President; W. Lee Chambers, M.C.O.C., Los 
Angeles; W. Leon Dawson, M.C.O.C., Santa Barbara, ''Secretary. Treasurer and Cenerai 
Manager. 
