June i, 1892.J 
. THE TROPICW. A'QTTrsUl.TUmST. 
90s 
CEYLON TEA IN RUSSIA ; ANOTHER 
LETTER FROM MR. ROGIVUE. 
The Seoretary of the Planters’ Asfpoiation sends 
us the following copy of a further letter with 
enclosure rooeived from Mr. M. Rogivue on the 
Bobjeot of pushing the sale of and making known 
Ceylon Tea in l{u"BiB : — 
^'opy. Moscow, 7/lOth March 1892, 
Maroseika, House Lebodieff. 
A. Philip, E.sq.. Secretary to the I’lanters’ Associa- 
tion of Ceylon, Kandy. 
Dear Sir, — In continuation of toy respects of the 
Ist/l.Hth inst., I herewith bog to hand yon the copy 
of a letter from Mr. Milawidoff, the Assistant iir 
charge of my pornianent Magazine atNijini-Nowgorod, 
giving his appreciation as regards the further ex- 
tension of Ceylon Tea in Russia and the steps to 
be taken in view of the coming b’air. 
1 shall thank you to submit the same to tho Com- 
mittee of tho Tea Fund, — I remain, Ac., 
(Signed) M. Rouivuk. 
I enclose one of my new Price Lists. 
Oo^xj of a letter of M. MUotcidofl' in charije of -U. 
Eogime’s Magazixie in Niichnij Novgorod, 
Nisobny Nowgorod, March 2ud,,1892. 
Tranulation. 
Enough time has elapsed since the Nischny fair 
of 1891 took place to enable me now to form an 
opinion as to the future " Ceylon Tea ” is going to 
have on the liussiao mirkits, 
The Nisobny Fair baa been tho touch atone of Ceylon 
tea, when already a large number of persuua wore 
eager to try this new produot. It is true that the 
business of the fair did not, relatively, get to an im- 
portant extent became moat of the people bought 
this tea merely as samples, with the chief object 
to taste it. But the results of tbe fair have uuvir- 
tbelesH been very satisfactory, thus proving above 
all wbttt a geo I reclame it Las been fur tbe tea; 
the merobaols, tho publio aod tho newspapers having 
already taken a great iuieto.it in this tea, qnite now 
in llussia. 
Prom the Nischny Fair and laler on from the 
Nischny Magazine Ceylon Tea has heoii sent to the 
most remote places Ilf ihe Country: Valoijda, Astrakan, 
I iatka, Orenburg, Koatroxna, Ufa, &-e Wo have every 
teas >11 to believe that the tea made a favouiable 
•mprossion upon the general public, and this because, 
just after the Fair, iiisiiy of the tormer buyers re- 
newed their purchase and new clients came forward. 
In abort, the faot that Oajlou tea is making by 
negro a its wsy amongst the public of Nischny 
‘'“i »“'> spoiled in this 
forTts the Fair, this l»ot, is a guarantee 
oulv Nishuy Magazine although 
to selMo lannn^h "J".“tbs may safely be expeoicd 
looumi tl^ briugiiigin 
Tlds T Resold at the FVir. 
is I’leLi Striking proof that tbisTei 
IS already known and appreciated. If iho Nishiiy 
Wogazme balances the accounts of this first year with 
perhaps no proBt or oven a small loss, the lollowing 
teaaoui may be accounted for : Ist the novelty of the 
business, 2ud the high rate of gold, 3rd the expenses 
oauHOd by the installation of tbe magazine and 'Ith 
o noeasional want of stocks which have sometimes 
IMed. As yon know it every well, we have been and 
wo are still very often obliged to refuse sales, giving 
or instance 6 lb wbeu 50 lb. are aAlcod ; this of course 
0*8 made a bad tinpreM»i>>u, sbukcu tho credit of tbo 
nrm aiul driven away numerous clients. I can bohily 
ft^sure that theNishu^ Maaaziue would have sold tmice 
»he quantity if the Kooda had been readily at hand. 
To my opinion, Ueylou Tea will spread faateuouwh 
ftnu oouBiderably under the following coniMiom : lut if 
>t is sold eheap enough to compete for pricoH wl h 
Ohinese Tea; 2nd if a thoroughly good reclame 
*8 done ; 3rd that tbe Ni&hny Fair be well 
coDclucted with euffioient quantities; and theso 
^OQditigas are all indidpeuaable for the success of 
the Fftir and the further extension of tho tea. Judg. 
ing by the reKuUs of the fi^^t Fair and of the msga. 
zinc, ore 0 m !«fifely preADCDO that the demand at this 
year’s Fair will cjn^idorahly exceed the last one. It 
is iher*>fore nic^^S'^nry that larger stocks should bo 
available. I should siv that f^r the Fair aiotie we 
muAt have at l»*RRt 100 c-iacs* of different marks, 
b- Rides R.bout 5,000 lb tea in picket^, not spf*akiDg of 
larger orders (oMers exo^-eding 5 caFea of one sort) 
which will le executed iu Moscow where sufficient 
stocks should be k< pt. I will repeat that the reduiM 
is absolutely necessary for our RUcotss and I would 
uggest thatu RuiiJ of about 500 libs, should be assigned 
f.rtbin purpose. The NUhny Fair is tho centre of 
the whole ol Uusaiau trade; anongat the heap of 
all kinds 0 * new products brought on this market it 
18 easy for un article to pass nnoo’iced and this is 
tbe reason why rtetame pUys such an important 
part. Every firm starting basinefs there spend op to 
thousand roubfea in adverfismentH and the cxpenJiitiro 
is juRtififd I would propose to begin advertisiiig !n 
the newspapers of tbe provinces, already before tie 
opening of tbo Fair. Aiio’hcr way to increahe the 
sale of Ceylon tea Would be to open, after tbe 
fair, new magazines in one of tbe towns on the 
Wolgft, Kazan or *S'a/afoM?, as branches of a well 
cptablished firm are tho safest and tho best fac- 
tors of a good riclame the ostabliebment of 
which would coat about 3,000 Ubi. per annum. These 
ontlaya rvould certainly be covered, and largely, con- 
sidering that if at Nishuy, a relttively email town, 
where business is not so imporlant, the expeuditurJ 
is covere I, one can tho more so reckon on Kazan and 
S 'rsrow — important commerrial centres on tbo Volga, 
three more populous than Nishny. 
I found it is rocessary to account you with my 
ideas in view of the coming fair po that you might 
sre what you are about and take in due time the 
necessary steps. 
(Signed) Milawidoff* 
I.ADV TKA MERCHANTS IN LONDON. 
Women are generally credited with being the greater | 
Jea drinkers, and men, when they wiab lo retort ou 
being accused of smoking too muoh, answer that tea 
takes the place of tobacco amongst tho luxuries 
appertaining to tho gomler sex. This msy or may 
not he, but in ohber cssoit seems that tboro is little 
or no resHun in thusodays of womanly enterprise why 
ladies shrn'd not bo purveyors as well as couBumer*« of 
tea. This thought appears to have struck two le dies 
who have for some time been doing good business in 
quite a private way in this most iircessary article. 
Under iho title of “The Ladiirs'Own Tea Assuciatiun, 
Limited,” a Company has now been formed and 
registered, consisting of seveu lady shareholders, and 
directed and mauagod by the two ladies who originated 
the RcherDC, Mi-^s R. U- IJartlett and Miss A. M, 
Limb' rt. Tremises have been lakon at 92, New Bond- 
street, whore tbo tea association may be s en in full 
worki'ig order. There is an office— or, perhaps, to be 
pcrfrctly accurate, a Rh.ip — fitted np with every re- 
quisite for the blending and tasting of tea. A counter 
as bright as polishing can make it, gleaming brass 
scales, and lin scoops; tin cases to bold five, seven, 
and ten pouu is, huge layers of brown paper, and paper 
bags, all proclaim the bnsiue^e-like nature of the 
ente rprise ; whilst an inner room, fitted with the pretty 
tables. Japanese ware, O dental rugs and mattings, 
and the soFl'toned draperies we associate with high 
art, invites lady oustomera to partake of a refreshing 
afternoon cnp. These are some of the aspects of 
this lattsi development of feminine industry. Its 
objects are primarily to provide a now employment 
for uoooR.dtoUii gentlewomen at their own homes by 
establisli IU agents (who must be ladies) in every 
town, district, suburbs, and village of Great 
Britain and Ireland. S'^coudly, to sell the 
bdst tea at a low price. This can only be achieved 
k Puty paid (costs by M. E.) 
