184 
AMERICAN POMOLOGICAE SOCIETY 
desired, the brand may be in the form of a sticker that seals the package 
at each end of the cover. This makes it difficult for the merchant to refill 
the baskets with inferior fruit and to sell it on the reputation that this 
particular brand has made in the market. It may be desirable also to en- 
close with each package a printed slip giving some information abdut the 
variety contained and how it should be handled. One grower uses tbe fol- 
lowing: 
"This variety is intended especially for desert purposes. Keep 
in a cool place but never below 32 degrees F. Always request seal- 
ed packages of this brand and should there be any imperfection in 
any package notify 
Hill Crest Orchard Company.” 
There may be other packages just as suitable as the climax, but this 
has stood the test of time in some sections and there seems to be no good 
reason why it should not be used for ripe apples in the eastern market. 
It is the hope of the writer that the barrel will continue to be the pack- 
age for a large proportion of the eastern-grown apples, especially the im- 
mature fruit that goes into storage. He further hopes that the various 
apple regions will adopt distinctive packages for their ripe fruit and that 
the climax basket may soon replace many of the unattractive and unwieldly 
packages now found in the eastern markets. 
THE PROBLEM OF MARKETING FROM THE OREGON VIEWPOINT, 
E. H. Shepard, Oregon. 
The American Pomological Society is an organization devoted to the 
fruit industry without mercenary motives and conducted purely for the 
improvement and advancement of the fruit industry. Such organizations 
are rare. My membership in this association is a matter of pride. To be 
asked to address such an association is indeed a great honor, and especially 
so, for just an ordinary fruit grower living 3,000 miles from the Capital of 
this great nation, in a little valley only five miles wide and twenty miles 
long, known as Hood River, made famous, first by its strawberries and after- 
wards more famous on account of its magnificent apples. 
The subject assigned to me is the "Problem of Marketing Fruit from the 
Oregon Viewpoint.” Inasmuch as the problem of marketing must be the 
same in Washington, Idaho and Montana as it is in Oregon, permit me to say 
I shall endeavor to handle the subject from the view point of the northwest 
fruit grower. 
Business is ever changing as a matter of evolution and each year the 
marketing of fruit presents a different problem to the grower, varying ac- 
cording to the yield, the quality of fruit and the general business condition 
of the country. 
