1 86 
AMERICAN POMOEOGICAI, SOCIETY 
The Consumer vs. the Producer. 
Let me quote you some figures compiled by Mr. H. N. Gilbert, a fruit 
grower of North Yakima, Wash., and a member of the firm of Richey & 
Gilbert, one of the largest individual shipping concerns of the northwest,— 
“Retailer sells best grades $3.00 
Grower gets . ; .80 26 2-3 per cent 
Shipper, association or growers’ agent gets .10 3 1-3 per cent 
Railroad gets 50 17 per cent 
Brokerage and Commission receiving end 25 8 1-3 per cent 
Retailer gets 1.35 45 per cent 
100 per cent 
Consumers pay $3 or 375 per cent on what the grower gets. 
Shipper gets 12V 2 per cent; railroad 6214 per cent; commission 31% per cent; 
retailer, 375 per cent, of price grower receives. 
Retailer sells medium grades $2.25 
Grower gets 60 26 2-3 per cent 
Shipper, association or growers’ agent gets 07 3 per cent 
Railroad gets 43 19 per cent 
Brokerage and Commission receiving end 25 11 per cent 
Retailer gets.. 90 40 per cent 
1)00 per cent 
Consumer pays $2.25 or 375 per cent of price the grower gets.” 
He ascertained by his investigation that the producer of fruit in the 
northwest received 26 2-3 per cent of what the consumer pays; however, 
In compiling this table he has given you the lowest retail selling price by the 
box. It is a well known fact that the northwestern apples seldom sell as low 
as 50 cents per dozen, frequently selling at 75 cents to $1 and some years 
as high as $1.50 per dozen for the average four tier apples of ten dozen, to 
the box. While the fruit grower of the northwest is receiving $1.50 per box 
for his Extra Fancy apples, the consumer who has purchased by the dozen 
1st $1 per dozen has paid $10 per box, which means that the producer of apples 
has received but 15 per cent. All of the farm products in the State of Texas 
pay the producer only 13 per cent. Much valuable information on these 
subjects was given in the splendid addresses and discussions at the First 
National Conference on Marketing and Farm Credits held in Chicago on 
April 8, 1913. Permit me to suggest to everyone who is interested in market- 
ing fruits that it would be advisable to secure a copy of the proceedings 
and addresses of this conference as no other documents that I have ever 
seen contain as much valuable and practical information on this subject. 
The Northwest Problems. 
The problems before the fruit grower of the northwest are; first, econ- 
omy in production; second, elimination of unnecessary expense; third, re- 
duction of unreasonable expense in marketing; and fourth, perhaps the 
