1 88 
AMERICAN POMOEOGICAI, SOCIETY 
eonsumption for our fruits, no matter in what state or what section of the 
United States they are produced. 
The Stamp Act. 
The International Apple Shippers Association, which I had the honor 
to address in 1910 and 1913, is a splendid business organization, composed 
of able and intelligent men, who in aiming to increase their own business 
and better their own condition are endeavoring to help the fruit grower of 
every section by creating a greater demand for our different fruits and 
especially the apple. In 1912 they appointed an advertising committee for the 
purpose of giving the apple greater publicity and greater consumption. Mr. 
tJ. Grant Border was appointed chairman of this committee. In October 
1912, Better Fruit, of which 1 am sometimes called the editor but more famili- 
arly referred to “as the rancher who runs it/’ published as an educational 
edition, “209 Ways of Serving the Apple as Dessert.” Mr. Border was quick 
to grasp the value of this “209 Ways of Serving the Apple as Dessert,” as a 
big factor in creating a greater demand and consequently published a small 
booklet entitled “197 Ways of Serving the Apple as Dessert,” taken from the 
October edition of Better Fruit. Circular letters were sent to retailers 
throughout the United States. Response was instantaneous and in a very 
short time 500,000 copies had been disposed of. The plan adopted by the 
International Apple Shippers Association of raising a fund to create a wider 
demand and greater consumption is the stamp plan, the same plan which the 
United States used to finance the Spanish war. It is the hope of the Inter- 
national Apple Shippers Association that every grower and every shipping 
association will purchase these stamps putting a one cent stamp on each box 
and a two cent stamp on each barrel, the funds to be used in the best possible 
publicity way for the purpose of creating a greater consumption of the apple, 
the King of All Fruits. 
Are our apples and other fruits properly distributed? Anyone who has 
traveled or anyone who has investigated will emphatically answer “No.” 
There are just two kinds of fruits that are being handled at the present time, 
so far as I know, intelligently and in a scientific business way, one is the 
banana and the other the orange. Go where you will, in any city, in any 
village, in any hamlet or any cross-roads store, you will find a bunch of 
bananas and a box of oranges. Pardon me for referring once more to the fact 
that I am from Hood River, because I am very proud of it, but I want to 
say that I went into one of our best restaurants last Sunday, and as prices 
for apples were low last year, I thought I would confine myself to a very 
modest lunch, so I ordered a cup of coffee and a baked apple. I was inform- 
ed that they did not serve baked apples. Then I asked for some apple pie, 
and again to my great surprise they had no apple pie, and still the American 
nation is known as the greatest pie eating nation of the world. I will venture 
to say that you can go into hundreds of our best restaurants and hotels and 
ask for apple pie or baked apples and find they are as scarce as hens teeth, 
or snow storms in summer time. 
